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The push notifications consumers receive today often don’t look all that different from the ones they got ten years ago—and that might leave marketers like you wondering if there have been any real innovations in push since then. But under the surface, the interactivity, sophistication, richness, and urgency that modern push supports can make it one of the most flexible channels for customer engagement, but only if you know how to harness its potential. So, are you getting enough out of your push notifications? Find out in our guide Are your push notifications stuck in the past? Get the guide today to uncover: A brief history of push notifications What’s holding marketers back from using push better How best-in-class journeys can be powered by push

In our fifth Global Customer Engagement Review, we’re examining key emerging trends for marketers in 2025. We surveyed 2,300 marketing leaders across 18 countries to learn what’s working for top-performing brands, what the future of customer engagement looks like, and actionable solutions to the strategic challenges they present. In this exclusive Braze review, uncover: The top three trends shaping customer engagement in 2025 How messaging, personalization, and AI can enhance customer experiences Exceptional real-life campaigns from top-performing brands