Published on May 20, 2022/Last edited on May 20, 2022/3 min read
Coordinating customer engagement projects and campaigns across your company’s global regions, agencies, and services can be a challenging undertaking. Thankfully, our new Global Program Management (GPM) team—launching in fall 2022—is here to help. Embedding a named GPM member into your account team means having a domain expert on hand to continuously educate, inspire, and challenge you to stay ahead of the market. A GPM will help guide you and your teams to design an optimal experience for your end-users across all global units, ready to act as an extension of your team through:
So why now? Braze has grown rapidly over the last few years, and with that growth comes increasing levels of sophistication and diversity from our customers. The customer engagement landscape is constantly evolving as consumers, regulations, and policies change faster than most businesses can adapt.
With this new offering—the latest addition to our growing list of award-winning services—we’re focused on upleveling your teams and ensuring success with a fit-for-purpose solution that is aligned to your brand’s specific needs and outcomes.
So what is GPM all about? At Braze, the Global Program Management team will provide the following benefits:
As the marketing landscape shifts and changes over time, we continue to evolve how we support our customers as they grow and manage their customer engagement programs across multiple teams, countries, and business units. To learn more about our award-winning services, check out Braze for Success.