Financial Services
Deliver customer-centric experiences backed by best-in- class data and security
MADE TO SCALE WITH COMPANIES OF ALL SIZES
Boost mobile app adoption and lifetime value with data-driven marketing
Payomatic used Braze to bolster its digital capabilities as it transformed its traditional brick-and-mortar business, delivering personalized messages at key moments during the customer journey and driving a 32% increase in direct deposit adoption within its app.
Drive more conversions with cohesive customer experiences fueled by real-time streaming data
With a tech stack based on streaming data, the fully-mobile bunq used Braze, Segment, and Mixpanel to better segment, target, and engage users, reducing churn by 17%.
Build trust with your customers by creating valuable, frictionless journeys
Singapore-based digital wealth platform Endowus uses Braze to test and experiment in audience segments from different channels based on custom events and attributes in order to launch effective customer journeys while decreasing time spent building campaigns.
The State of Customer Engagement in Financial Services (2024)
66%
Of financial institutions use first-party data in their customer engagement programs59%
Of financial services companies use A/B tests to introduce new ideas and measure results, the highest percentage of any industry38%
Of financial institutions segment customers on a real-time basis as new inputs are collected, the highest rate for any verticalCustomer engagement pays off for financial services