Optimize Onboarding

Greet new customers with seamless, personalized welcome flows.

Made to scale with companies of all sizes

Break the ice using the power of cross-channel messaging

Hinge combined creative campaign ideas and data-focused experimentation to discover which actions encouraged users to form real connections—like going on first dates!—and used those insights in Braze-powered campaigns that saw their click-through rates soar by 200%.

See Hinge’s Story

Personalized first impressions matter most

HBO Max leaned on segmentation, triggered cross-channel messages, and effective customer journey management to power a rich, individually customized onboarding flow. The result? A 3,000% higher subscription rate than a one-size-fits-all onboarding approach.

See HBO Max’s Story

"We're really just trying to connect as much to behavior as we are to the actual content that viewers are watching and find out where the two shall meet. And then we have to power everything through Braze to keep it all under the same roof, which just gives us much better visibility."

Christine Miller

Director of Campaign Management at HBO Max

Personalize onboarding journeys to boost engagement and drive action

Hosco used Braze Canvas to create personalized, multi-path customer journeys to smooth the onboarding flow and nudge users to complete important first steps, like finishing their profiles. Their efforts resulted in a 54% jump in click-to-open rates and 10,000 new job applications from users.

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Create onboarding journeys that drive revenue

Through unifying their customer engagement tools, adding new channels, and better leveraging user data, U.S. Soccer was able to deploy an onboarding journey that increased paid subscriptions by 43%.

See U.S. Soccer’s Story

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Why customer engagement matters for optimizing onboarding

3X

Longer customer retention when they receive messages from your brandSending your users welcome messaging can be the difference between building a strong relationship and watching them walk out the door

80%

Of brands execute campaigns across multiple customer engagement channelsAs consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond

94%

Higher customer lifetime value when brands engage users across multiple channelsFor truly top-flight onboarding outcomes, there’s no substitute for seamless messaging across channels

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Optimize Onboarding Increase Engagement Reduce Churn Improve Acquisition Retail & eCommerce Media & Entertainment Financial Services Travel & Hospitality On Demand