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video|January 29, 2021

FORGE 2020: Onboarding the HBO Max Way

First impressions matter. Learn how HBO Max designed an onboarding flow to retain more new customers, with segmentation, triggered cross-channel messages, and effective customer journey management when HBO Max Director, Campaign Management Christine Miller shares her story with Business Insider Reporter Ashley Rodriguez.

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Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.