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Be Absolutely Engaging.™

Expand your global reach with LINE

Create stronger connections with your mobile-first customers in Japan and other parts of Asia, like Thailand, Taiwan, and Indonesia.

Get Demo
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Say hello to 1:1 personalization on LINE.

Increase conversions on mobile

Send compelling, personalized LINE messages that capture attention and inspire action.

Break down channel silos

Save time and money by unifying LINE and your other digital channels under one centralized platform.

Integrate and scale with ease

Rapidly set up and scale your LINE program to expand your reach.

Create stronger connections

Engage your high-value mobile customers in the moments that matter.

Increase conversions on mobile

Send personalized LINE messages that inspire action.

Dynamic personalization

Create compelling LINE messages. Send content that reflects your customers' preferences and behaviors by easily embedding recommendations, promotions, loyalty points, alerts, and more.

Attention-grabbing content

Show off your products and services. Send LINE campaigns with dynamic images, rich messages, and card-based messages.

Real-time triggers

Connect in the moments that matter. Trigger LINE campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.

Comprehensive experimentation

Optimize for conversions. Send the LINE campaign that's most likely to convert using flexible A/B testing and BrazeAI™.

DeNA Pococha drove a 42% increase in conversion rate by using LINE to send personalized thank-you messages to listeners
Read Case Study (JA)
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Create stronger connections

Target the right mobile customers.

Complete view of every customer

Leverage your rich first-party data. Send targeted LINE messages based on your customers’ demographics, preferences, behaviors, and cross-channel campaign interactions.

Flexible segmentation

Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.

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Break down channel silos

Optimize spend across LINE and other channels.

Channel consolidation

Eliminate point solutions and channel silos. Optimize marketing spend by pairing LINE with other conversion-driving channels, including push, mobile app, email, web, and paid media.

Cross-channel journey orchestration

Deliver consistent, connected experiences. Orchestrate LINE messages across the customer lifecycle and alongside other key engagement channels.

Dynamic ad integrations

Save money on ads. Reduce reliance on paid media by dynamically suppressing ads as soon as a customer converts on LINE or another channel.

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Integrate and scale with ease

Set up and scale your LINE marketing fast.

Quick and direct integration

Get started fast. Quickly connect your LINE account and grow your audience and campaigns with a flexible platform designed to handle high-volume, responsive sending.

User management

Manage your LINE friends. Flexibly upload existing LINE subscribers, automatically update subscription statuses, and reconcile users with LINE login or account linking.

Intuitive interface

Fast-track campaign creation. Quickly create LINE campaigns with a marketer-friendly message composer and suite of dynamic content tools.

Robust reporting and analytics

Turn quick insights into stronger results. Understand what’s working and make better decisions with campaign-level, LINE program-level, and cross-channel reporting.

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Check out the resources.

View the Blog
  • a phone screen shows a profile for keiko aoki
    Article4 min read

    Introducing Native Support for LINE

    October 23, 2024
  • a woman is smiling while looking at her cell phone
    Article8 min read

    SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience

    April 11, 2025
  • an advertisement for braze line inspiration guide
    Guide

    The Braze LINE Inspiration Guide

It’s time to be a better marketer

Get StartedSee How Braze Works