BrazeAI Decisioning Studio™
Smarter 1:1 decisions. Bigger wins. BrazeAI Decisioning Studio™ helps marketers hit their most important goals, at scale.


Self-serve
Launch AI decisioning agents that help optimize engagement, right in your Braze dashboard.
Full-strength
Fully configurable agents that work with any data and optimize toward any KPI you define.
Personalize using all your rich first-party data, making decisions based on hundreds of customer characteristics.
Find the best channel, product, financial offer, creative, timing & frequency for each individual customer.
Drive dollars, not clicks. AI decisioning can help optimize any business KPI.
Trace AI decisions for every customer, and the reasons behind them.
Turn data into context
Plug data into anything, power up everything
Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.
Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.
Our Field Data Scientists can help make your data AI-ready with custom engineering and hands-on support.

Shape every journey
Make each send smarter than the last
Agents tune channel, message, creative, offer, incentive, time, day, frequency—and any custom dimension you add—simultaneously.
The moment a test produces a winner, it's live. No waiting for a readout, no manual rollout.
Agents autonomously experiment and continuously learn, adapting to market shifts and changes in customer behavior.
“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."

Optimize any KPI
Learn what works with AI decisioning
AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.
Go past top-of-funnel metrics to bottom-line impact—and prove it, with uplift measured against a random control, holdout, or business-as-usual baseline.
Our AI Success team monitors and fine-tunes to help keep your agents consistently effective.

Know the why
Read between your customers' signals
Clear, traceable logic shows how and why agents choose for each customer.
Every choice connects to the customer signals you already trust—no leaps, no guesswork.
Agents surface the patterns behind behavior, allowing your team to learn more about your customers.
“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”

| Decisioning Studio Go | Decisioning Studio Pro | |
|---|---|---|
| Best for | Launching campaigns quickly to optimize engagement | Personalizing and optimizing most critical customer journeys, with support from forward-deployed data science |
| Goal to optimize | Engagement | Any custom KPI (conversions, revenue, LTV, etc.) |
| Data used to personalize | Braze engagement data | All your first-party data, from any source |
| Personalization dimensions |
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| Constrained optimization | - |
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