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BrazeAI Decisioning Studio™

Put AI decisioning behind every marketing move

Smarter 1:1 decisions. Bigger wins. BrazeAI Decisioning Studio™ helps marketers hit their most important goals, at scale.

Get Demo
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MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

Wyndham Hotels
MetLife
Canadian Tire
Chime
Kayo Sports
Foxtel

Two ways to get started with AI decisioning

  • Self-serve

    Decisioning Studio Go

    Launch AI decisioning agents that help optimize engagement, right in your Braze dashboard.

    Learn more
  • Full-strength

    Decisioning Studio Pro

    Fully configurable agents that work with any data and optimize toward any KPI you define.

    Learn more

Power smarter customer journeys with real-time AI decisioning

Turn data into context

Personalize using all your rich first-party data, making decisions based on hundreds of customer characteristics.

Learn more

Shape every journey

Find the best channel, product, financial offer, creative, timing & frequency for each individual customer.

Learn more

Optimize any KPI

Drive dollars, not clicks. AI decisioning can help optimize any business KPI.

Learn more

Know the why

Trace AI decisions for every customer, and the reasons behind them.

Learn more

Turn data into context

Plug data into anything,
power up everything

Use every signal you have

Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.

Personalize down the line

Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.

Get expert help along the way

Our Field Data Scientists can help make your data AI-ready with custom engineering and hands-on support.

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Shape every journey

Make each send smarter than the last

Optimize across the board

Agents tune channel, message, creative, offer, incentive, time, day, frequency—and any custom dimension you add—simultaneously.

Apply what works immediately

The moment a test produces a winner, it's live. No waiting for a readout, no manual rollout.

Adapt in real time

Agents autonomously experiment and continuously learn, adapting to market shifts and changes in customer behavior.

Brinks Home logo

“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."

William Niles
CEO, Brinks Home
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Optimize any KPI

Learn what works with AI decisioning

Experiment continuously

AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.

Focus on outcomes, not clicks

Go past top-of-funnel metrics to bottom-line impact—and prove it, with uplift measured against a random control, holdout, or business-as-usual baseline.

Put expert eyes on it

Our AI Success team monitors and fine-tunes to help keep your agents consistently effective.

Kayo Sports logo
105% Increase in cross-sells
Read Case Study

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Know the why

Read between your customers' signals

Explore every decision

Clear, traceable logic shows how and why agents choose for each customer.

Connect data to behavior

Every choice connects to the customer signals you already trust—no leaps, no guesswork.

Learn what drives your audiences

Agents surface the patterns behind behavior, allowing your team to learn more about your customers.

Liberty Latin America logo

“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”

Mauricio Romero
Sr. Director AI & Advanced Analytics, Liberty Latin America
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Two ways to get started with AI decisioning

Decisioning Studio Go

Best for
Launching campaigns quickly to optimize engagement
Goal to optimize
Engagement
Data used to personalize
Braze engagement data
Personalization dimensions
  • Message
  • Creative
  • Time
  • Day
  • Frequency
Constrained optimization
-
Get started

Decisioning Studio Pro

Best for
Personalizing and optimizing most critical customer journeys, with support from forward-deployed data science
Goal to optimize
Any custom KPI (conversions, revenue, LTV, etc.)
Data used to personalize
All your first-party data, from any source
Personalization dimensions
  • Message
  • Creative
  • Time
  • Day
  • Frequency
  • Channel
  • Financial incentive
  • Custom
Constrained optimization
  • Optimize financial incentives within a budget cap
  • Optimize frequency while maintaining unsubscribe rate
Get demo
Two ways to get started with AI decisioning
Decisioning Studio GoDecisioning Studio Pro
Best forLaunching campaigns quickly to optimize engagement Personalizing and optimizing most critical customer journeys, with support from forward-deployed data science
Goal to optimizeEngagementAny custom KPI (conversions, revenue, LTV, etc.)
Data used to personalizeBraze engagement dataAll your first-party data, from any source
Personalization dimensions
  • Message
  • Creative
  • Time
  • Day
  • Frequency
  • Message
  • Creative
  • Time
  • Day
  • Frequency
  • Channel
  • Financial incentive
  • Custom
Constrained optimization-
  • Optimize financial incentives within a budget cap
  • Optimize frequency while maintaining unsubscribe rate
Get started
Get demo

Learn about AI decisioning

See Blogs
  • Woman in a red sweater works on a laptop beside an annotated promotional email showing subject line, day, time, product images, and call-to-action elements.
    Article6 min read

    Bring 1:1 decisioning to every marketing journey with BrazeAI Decisioning Studio™ Go

    September 28, 2026
  • Promotional graphic for a Braze resource titled “AI decisioning: Building flexible agents, delivering ROI,” featuring a smiling professional woman in front of a colorful gradient background.
    Guide

    AI decisioning: building flexible agents, delivering ROI

  • Promotional graphic titled “A marketer’s guide to AI Agents” from Braze, showing two smiling people collaborating at a computer on an orange gradient background.
    Guide

    A marketer's guide to AI agents

  • a book titled optimizing promotional spend shows a man using a laptop
    Guide

    Optimizing Promotional Spend

  • a book titled a community of bandits shows a man and two women looking at a laptop
    Guide

    A Community of Bandits

  • a book titled next best action using al decisioning for 11 personalization
    Guide

    Next Best Everything

FAQ

What is AI decisioning in marketing?
How is AI decisioning different from A/B testing or traditional rules-based journeys?
Do AI decisioning agents use customer segments?
What outcomes can AI decisioning drive for my brand?
How do I maintain control over AI-driven decisions?
What marketing channels can BrazeAI Decisioning Studio™ optimize?
Do I need to use the Braze Customer Engagement Platform to activate the AI agents’ decisions?
What is the difference between BrazeAI Decisioning Studio™ Go and BrazeAI Decisioning Studio™ Pro?

Start personalizing 1:1, at scale with AI decisioning

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