Events and Webinars

From texts to emails to apps, consumers now have more ways to interact with financial institutions than ever. This means marketers must find innovative ways to engage customers with tailored, relevant, and consistent experiences. So, how can financial services firms communicate more effectively with their customers? Watch Economist Impact's virtual event, sponsored by Braze, to learn how financial institutions of all sizes can more efficiently connect with customers, build trust, and drive loyalty and retention. Hear from marketing and financial services executives on their successes—and difficulties—in interacting with customers. Watch now to learn: How financial services marketing departments can balance innovation with tight budgets The challenges and opportunities with integrating new technologies, including the evolving role of AI Best practices in financial services for building trust, protecting customer privacy, and deepening loyalty

December 11, 2024 at 9am PT / 12pm ET / 5pm GMT With 2025 right around the corner, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. But trends are only “nice-to-knows” unless you understand how to act on them–so Vicki will provide guidance on how to apply them to your own marketing strategy. You’ll learn: What drives consumer expectations in the “expectation economy” Top global trends shaping innovation across industries–and inspiring examples from best-in-class brands acting on them effectively Actionable insights that will help you anticipate shifts, refine your strategies, and maintain a competitive edge

In partnership with The rise of new entrants, more accessible data, and digital channels are reshaping customer expectations for financial institutions. While there's an opportunity for marketers to stand out through customer engagement, only 41% of consumers feel that communications from their financial services providers meet their needs. This session will feature expert insights on financial services trends within the customer engagement space, explore why companies are missing the mark, and offer strategies for marketers in the industry to enhance engagement. Register now to learn: Four key themes to help financial services companies meet and exceed customer expectations Actionable insights and tactics you can bring back to the office Financial services data strategy and governance best practices for building customer trust

From texts to emails to apps, consumers now have more ways to interact with financial institutions than ever. This means marketers must find innovative ways to engage customers with tailored, relevant, and consistent experiences. So, how can financial services firms communicate more effectively with their customers? Watch Economist Impact's virtual event, sponsored by Braze, to learn how financial institutions of all sizes can more efficiently connect with customers, build trust, and drive loyalty and retention. Hear from marketing and financial services executives on their successes—and difficulties—in interacting with customers. Watch now to learn: How financial services marketing departments can balance innovation with tight budgets The challenges and opportunities with integrating new technologies, including the evolving role of AI Best practices in financial services for building trust, protecting customer privacy, and deepening loyalty