IMPROVE ACQUISITION

Grab attention and engage customers with targeted messaging

MADE TO SCALE WITH COMPANIES OF ALL SIZES

Cut through the noise and inspire action

To keep fans engaged when the pandemic suspended live auto racing, NASCAR created a virtual racing series. In partnering with Braze on a rich push notification campaign, they were able to keep racing front of mind and drive a 40% conversion rate.

See NASCAR's Story

“When we temporarily replaced live racing with virtual events, we had to win over fans who were missing their favorite form of entertainment. By using Braze and rich push notifications, we won their attention. We’re using the same strategy to keep fans up to date on the comeback of live racing events.”

Pat DeCola

Manager, Digital Editorial, Nascar

Sign up new subscribers to extend your channel reach

Sweetgreen used Braze-powered SMS with customized promotion codes to entice customers to order food through the app instead of outside delivery services, allowing them to add more than 10k new SMS subscribers.

See Sweetgreen's Story

“Braze has greatly improved our ability to leverage channel communications tailored to our customers’ preferences. The ability to quickly set up cohesive, multi-step, and multi-channel journeys has significantly reduced our campaign launch time and accelerated speed to optimization.”

Manager of CRM Operations at sweetgreen

Build referral programs that work

App-based logistics platform GOGOX used Braze to built out a referral program that decreased cost per install by up to 63% while increasing retention rate by 2X.

See GOGOX's Story

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2024 Global Customer Engagement Review

126x higher average sessions per user

Brands using email, in-app messages, mobile push, and web push together can see 126X higher average sessions per user compared to those who received only in-app messages

6.5x more purchases

Using a combination of both in-product (like in-app messages) and out-of-product channels (like email) can result in 6.5X more purchases per user than using just in-product messages

Download Report

Why customer engagement matters for acquisition

26%

Of global consumers have tried at least one new brand during the pandemicMeanwhile, 95% say they’re very or somewhat likely to buy from one of those new brands in the future

62%

Increase in mobile acquisition during the pandemicNot only are today's consumers adapting to digital, a large number of them are first engaging with brands on mobile channels

10x

More likely to make a purchase if a user was acquired via mobileAcquisition source matters when it comes to new users—make sure you have a strategy to keep them engaged across the web, mobile and beyond

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Optimize Onboarding Increase Engagement Reduce Churn Improve Acquisition Retail & eCommerce Media & Entertainment Financial Services Travel & Hospitality On Demand