Reduce Churn

Effective Customer Retention Strategies to Reduce Churn and Boost Loyalty

MADE TO SCALE WITH COMPANIES OF ALL SIZES

Send personalized experiences without sacrificing privacy by using first-party data

By leveraging in-app messages surveys, HBO Max created highly-targeted messaging that drove a 15% reduction in churn prevention.

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HBO Max app screens showing a live UEFA Champions League football match promotion featuring Messi, Neymar, and Mbappé, alongside a push notification.

Strengthen brand relationships with smart testing and optimization

Classified listings marketplace Wallapop used Braze to build, test, and optimize a new customer journey that leveraged cross-channel push and in-app messaging campaigns. With our platform, the brand boosted monthly active users by 31% and listings by 227%, even during the pandemic.

See Wallapop's Story

a phone with a message from wallapop on it

Connect with users on the right channel in the right moment

PureGym developed and tested a multivariate, cross-channel campaign that targeted former members. By ensuring the right message was delivered to the right audience at the right time, they drove a 206% increase in conversions.

See PureGym's Story

an email from puregym offers 50 % off your first month

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Why customer engagement matters for reducing churn

58%

Increase in 30-day retention when users receive messageHolding onto customer isn’t just about promotions and loyalty programs—the simple act of sending a message can sometimes have the biggest impact.

48%

of media and entertainment brands' marketing budgets focus on retentionIn this fast-growing, highly competitive space, brands know the importance of ensuring that they have the technology they need to hold onto customers longer.

76%

longer user lifetime value when brands message customers on two channelsTake your retention strategy to the next level by leveraging multiple messaging channels in tandem to provide the kinds of cohesive experiences that drive real loyalty.