BrazeAI™ Agents
AI agents that prioritize outcomes over output
BrazeAI™ Agents execute, learn, and optimize across every touchpoint powered by Braze—turning hours into seconds and messages into 1:1 interactions.

MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

Move from hype to impact with BrazeAI™
Work at warp speed
Transform your big ideas into meaningful moments with the BrazeAI Operator™.
Personalize every journey
Generate content, analyze data, and make smarter decisions with BrazeAI Agent Console™.
Optimize any KPI
Personalize customer communications with BrazeAI Decisioning Studio™.
Work at warp speed
BrazeAI Operator™
Let BrazeAI Operator™ do the heavy lifting, like writing instructions, setting guardrails, incorporating customer data, and deploying agents directly into your Canvases or Catalogs.
Create or update any Canvas or Campaign with AI-powered suggestions for the right attributes, personalization, and targeting.
Get instant diagnostics on any campaign, Canvas, or workflow, including clear, step-by-step guidance to resolve issues without the guesswork.
"I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. It’s not exactly time savings. I’m doing things that would have been completely impossible without the Operator."
Elaine Armbruster
Director of Digital Experience, American Diabetes Association
Personalize every journey
BrazeAI Agent Console™
Create and localize messages using the context you choose, including customer attributes, event data, brand guidelines, and more.
Segment customers, identify product affinities, and choose the right journey paths, all within your goals and guardrails.
Convert unstructured inputs—survey responses, form fills, chat messages, and more—into clean, structured outputs like sentiment scores, customer attributes, and catalog matches.

Optimize any KPI
BrazeAI Decisioning Studio™
Optimize your richest first-party data, drawing on hundreds of customer characteristics to drive every decision.
Find the best channel, product, offer, creative, timing, and frequency for each individual—automatically.
AI decisioning optimizes for the business KPIs that actually matter: revenue, profit, efficiency, and beyond.
Trace every AI decision back to its source, with clear customer-level reasoning you can understand and trust.

Case Studies





