BrazeAI™ Agents

AI agents that prioritize outcomes over output

BrazeAI™ Agents execute, learn, and optimize across every touchpoint powered by Braze—turning hours into seconds and messages into 1:1 interactions.

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MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

HBO Max
Venmo
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Yelp
KFC
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HBO Max
Venmo
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Yelp
KFC
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Move from hype to impact with BrazeAI™

Work at warp speed

Transform your big ideas into meaningful moments with the BrazeAI Operator™.

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Personalize every journey

Generate content, analyze data, and make smarter decisions with BrazeAI Agent Console™.

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Optimize any KPI

Personalize customer communications with BrazeAI Decisioning Studio™.

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Work at warp speed

BrazeAI Operator™

Build your own Agents

Let BrazeAI Operator™ do the heavy lifting, like writing instructions, setting guardrails, incorporating customer data, and deploying agents directly into your Canvases or Catalogs.

Launch smarter campaigns

Create or update any Canvas or Campaign with AI-powered suggestions for the right attributes, personalization, and targeting.

Fix issues that pop up

Get instant diagnostics on any campaign, Canvas, or workflow, including clear, step-by-step guidance to resolve issues without the guesswork.

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"I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. It’s not exactly time savings. I’m doing things that would have been completely impossible without the Operator."

Elaine Armbruster
Director of Digital Experience, American Diabetes Association
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Personalize every journey

BrazeAI Agent Console™

Generate dynamic content

Create and localize messages using the context you choose, including customer attributes, event data, brand guidelines, and more.

Make smarter decisions in real time

Segment customers, identify product affinities, and choose the right journey paths, all within your goals and guardrails.

Turn messy data into meaningful insights

Convert unstructured inputs—survey responses, form fills, chat messages, and more—into clean, structured outputs like sentiment scores, customer attributes, and catalog matches.

How Luxury Escapes deploys better segmentation with BrazeAI Agent Console™
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Smiling woman working, with overlaid text listing features: Create dynamic segments, Write personalized emails, Find product affinities, Respond in real time.

Optimize any KPI

BrazeAI Decisioning Studio™

Put every data point to work

Optimize your richest first-party data, drawing on hundreds of customer characteristics to drive every decision.

Deliver 1:1 relevance

Find the best channel, product, offer, creative, timing, and frequency for each individual—automatically.

Drive dollars, not just clicks

AI decisioning optimizes for the business KPIs that actually matter: revenue, profit, efficiency, and beyond.

Assess every decision

Trace every AI decision back to its source, with clear customer-level reasoning you can understand and trust.

Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value
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Case Studies

FAQ

What are BrazeAI™ Agents?
What types of agents does Braze offer?
How does the BrazeAI Agent Console™ work?
How are custom agents different from conventional marketing automation?
What are common use cases for BrazeAI™ Agents?
Which AI models power BrazeAI™ Agents?

Reimagine what’s possible with AI