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    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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BrazeAI™ Agents

AI agents that prioritize outcomes over output

BrazeAI™ Agents execute, learn, and optimize across every touchpoint powered by Braze—turning hours into seconds and generic messages into 1:1 interactions.

Contact Sales

Woman using a laptop beside an UponVoyage ad for booking an Ibiza hotel, featuring a turquoise coastal bay.

MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

HBO Max
Venmo
e.l.f. logo in black text with periods.
KFC
Delivery Hero
RTL+
Virgin Mobile
Luxury Escapes
ConsumerAffairs
Dayuse
Smiling man in a casual shirt sits in an office setting beside text that reads, “Built with Braze – How Dayuse perfected personalization,” with the Braze logo in the corner.

Move from hype to impact with BrazeAI™

Work at warp speed

Transform your big ideas into meaningful moments with BrazeAI Operator™.

Personalize every journey

Generate content, analyze data, and route users dynamically with BrazeAI Agent Console™.

Optimize any KPI

Personalize customer journeys with BrazeAI Decisioning Studio™.

Launch with confidence

Automatically check campaigns and Canvases against your team’s QA requirements before they go out.

Work at warp speed

BrazeAI Operator™

Build your own agents

Let BrazeAI Operator™ do the heavy lifting, like writing instructions, setting guardrails, incorporating customer data, and deploying agents directly into your Canvases or Catalogs.

Launch smarter campaigns

Operator automatically creates or updates any Canvas or campaign with suggestions for the right attributes, personalization, and targeting.

Work from where you already are

Operator Connect brings Braze intelligence straight into your everyday tools. Powered by the Braze MCP, it analyzes your data and executes the work—no tab-switching required.

Analyze and improve

Get answers, insights, and recommendations just by asking.

A woman looks at her smartphone beside a BrazeAI Operator prompt to create an onboarding email series and a sample “Finish setup” message.

Personalize every journey

BrazeAI Agent Console™

Generate dynamic content

Create and localize messages using the context you choose, including customer attributes, event data, brand guidelines, and more.

Make smarter decisions in real time

Segment customers, identify product affinities, and choose the right journey paths, all within your goals and guardrails.

Turn messy data into meaningful insights

Convert unstructured inputs like survey responses, form fills, chat messages, and more into clean, structured outputs like sentiment scores, customer attributes, and catalog matches.

Luxury Escapes logo
How Luxury Escapes deploys better segmentation with BrazeAI Agent Console™
Read Case Study
Smiling woman works on a laptop beside prompts to create dynamic segments, write personalized emails, find product affinities, and respond in real time.

Optimize any KPI

BrazeAI Decisioning Studio™ Pro

Put every data point to work

Optimize your richest first-party customer data, drawing on hundreds of customer characteristics to drive every decision.

Deliver 1:1 relevance

Find the best channel, product, offer, creative, timing, and frequency for each individual—automatically.

Drive dollars, not just clicks

AI decisioning optimizes for the business KPIs that actually matter: revenue, profit, efficiency, and beyond.

Assess every decision

Trace every AI decision back to its source, with clear customer-level reasoning you can understand and trust.

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Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value
Read Case Study
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Optimize individual paths

BrazeAI Decisioning Studio™ Go

Personalize every customer journey

Decisioning Studio™ Go continuously optimizes sends for individual customers, learning from each result so every message is more personalized than the last.

Use the data you already have

Automatically optimize send times and content using engagement data from your marketing programs.

Drive engagement at scale

Engage users with AI agents that automatically select the optimal message, timing, day, and frequency for every customer on your list.

Get started in minutes

Launch true 1:1 personalization at scale with just a few clicks, with no support needed from technical teams.

BrazeAI Decisioning Studio™
Smiling woman works on a laptop beside prompts to create dynamic segments, write personalized emails, find product affinities, and respond in real time.

Launch with confidence

Agentic Standards

Set your standards

Apply default rulesets or write custom evaluation rules for your campaigns and Canvases that run before you send.

Automate review

Catch naming, tagging, copy, brand, and requirements without a manual line-by-line check.

Standardize every launch

Use the same standards across every campaign and Canvas, followed by every reviewer, so you launch with confidence.

Resolve issues quickly

Operator helps you resolve any corrections caught in QA, subject to your approval and guidance.

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Case studies

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Case Study

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale

The low-engagement lifecycle journey delivered an approximately 21% uplift in watch engagement versus a no-message holdout group, while agent-personalized messages also generated significantly higher open rates.
A smartphone displaying the DAYUSE app with hotel booking options, partially overlaid by a large yellow DAYUSE logo.
Case Study

Dayuse moves from generic messaging to AI-powered personalization with BrazeAI Agent Console™

The brand doubled the incremental revenue for their “favorite campaign” compared to the control group. After migrating to BrazeAI Agent Console™ from their prior webhook setup, Dayuse saw an additional 23% uplift in their “repeat campaign.”
Screenshot of an undersea cable campaign deployment checklist showing Virgin Media O2 branding and green pass results for multiple checks.
Case Study

Virgin Media O2 cuts campaign build time from hours to seconds with BrazeAI Operator™

QA tasks that previously took hours now complete in seconds. Campaign builds that required two days of iteration now take approximately 15 minutes. The team has moved from spreadsheet-based QA docs to AI-driven validation at scale—and a cultural shift has followed, with strong engagement, healthy competition, and a growing pipeline of AI-led innovations.
A message from RTL+ with their logo
Case Study

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale

The low-engagement lifecycle journey delivered an approximately 21% uplift in watch engagement versus a no-message holdout group, while agent-personalized messages also generated significantly higher open rates.
136%
Increase in revenue per send (Consumer Affairs)
10%
Increase in revenue per user (Luxury Escapes)
A smartphone displaying the DAYUSE app with hotel booking options, partially overlaid by a large yellow DAYUSE logo.
Case Study

Dayuse moves from generic messaging to AI-powered personalization with BrazeAI Agent Console™

The brand doubled the incremental revenue for their “favorite campaign” compared to the control group. After migrating to BrazeAI Agent Console™ from their prior webhook setup, Dayuse saw an additional 23% uplift in their “repeat campaign.”
Screenshot of an undersea cable campaign deployment checklist showing Virgin Media O2 branding and green pass results for multiple checks.
Case Study

Virgin Media O2 cuts campaign build time from hours to seconds with BrazeAI Operator™

Check out the resources

View the Blog
  • Promotional graphic titled “A marketer’s guide to AI Agents” from Braze, showing two smiling people collaborating at a computer on an orange gradient background.
    Guide

    A marketer's guide to AI agents

  • 3D illustration of a speedometer and megaphone in bright orange and purple tones on a pink gradient background, symbolizing boosted or accelerated marketing.
    Article13 min read

    Generative AI for marketing: Use cases, benefits, and best practices

    August 20, 2026
  • BrazeAI logo on a stacked, glowing tile graphic over a purple-to-orange gradient background.
    Article12 min read

    BrazeAI™ marketing tools: The complete guide to AI-powered customer engagement in 2026

    July 17, 2026
  • Smiling woman looking at UI cards for AI agents, including content optimization and sentiment analysis.
    Article6 min read

    7 Use Cases for BrazeAI Agent Console™

    November 17, 2025
  • Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    Report

    2026 Global Customer Engagement Review

  • A man on a laptop with the BrazeAI Agent Console logo, a megaphone icon, and an AI face icon on a purple and orange gradient background.
    Article5 min read

    The human touch: How Braze Agent Console helps marketers get more personal

    March 26, 2026

FAQ

What are BrazeAI™ Agents?
What types of agents does Braze offer?
How does the BrazeAI Agent Console™ work?
How are custom agents different from conventional marketing automation?
What are common use cases for BrazeAI™ Agents?
Which AI models power BrazeAI™ Agents?
What is the difference between BrazeAI Decisioning Studio™ Go and BrazeAI Decisioning Studio™ Pro?

Reimagine what’s possible with AI

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