braze
  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one place
      View the platform
      Pricing
    • BrazeAl™ UPDATESAutomate, learn, and personalize with AI
    • Braze Data PlatformUnify, activate, and distribute your data
    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™Deliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents UPDATESScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    • Creative Studio NEWSimplify creative workflows
    FEATURED CHANNELS
    • Email
    • Mobile App Messaging
    • Web Messaging
    • SMS/RCS
    • WhatsApp
    • View all channels
    How It Works

    Get a breakdown of our vertically- integrated technology

    Learn More
  • Industries
    • Retail & eCommerce
    • Financial Services
    • Travel & Hospitality
    • Media & Entertainment
    • Gaming
    • On Demand
    • QSR
    Use Cases
    • Optimize Onboarding
    • Boost Productivity
    • Improve Acquisitions
    • Reduce Churn
    • Increase Engagement
    Braze For
    • Engineering
    • Startups
    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
    • Braze AlloysExplore and Connect with our trusted Technology or Delivery Partners
    • Become a PartnerExplore the different types of partnerships available and help lead the charge for best-in-class customer experiences
    • Find a PartnerSupercharge the power of Braze with pre-built partner solutions designed to accelerate success
  • Learn
    • Resources Hub
    • Case Studies
    • Blog
    • Reports & Guides
    • Videos
    • Webinars & Events
    User Documentation
    Grow
    • Bonfire Customer Community
    • Braze Learning
    • Customer Champion
    • Certification
    • Glossary
    Support
    • Support Overview
    • Professional Services
    • Customer Success
    • About UsLearn how Braze became the leading customer engagement platform
    • Investor RelationsGet the latest news, numbers, and financial results
    • CareersDiscover job openings & why people love working at Braze
    • ESGExplore our Environmental, Social, and Corporate Governance data
    • NewsFind out about the latest happenings at Braze
    • LegalGet information on our legal terms, policies, compliance, and more
    Looking for something else?
    Contact Us
  • Log In
  • Get Started
Get Started

Braze.
Be Absolutely
Engaging.™

DiscordTwitterLinkedin
Overview
Why Braze
Braze Platform Overview
How Braze Works
Pricing
Product
Braze Data Platform
BrazeAI™
BrazeAI Decisioning Studio™
BrazeAI™ Agents
Cross-Channel Messaging
Journey Orchestration
Reporting
Creative Studio
Email
Mobile App Messaging
Web Messaging
SMS/RCS
WhatsApp
Media Audience Sync
LINE
KakaoTalk
AIPCA | SOCISO 27001
Solutions
Retail & eCommerce
Financial Services
Travel & Hospitality
Media & Entertainment
Gaming
On Demand
QSR
Optimize Onboarding
Boost Productivity
Improve Acquisition
Reduce Churn
Increase Engagement
Braze for Engineering
Company
About Us
Careers
News
Investor Relations
ESG
Legal
Contact Us & Locations
Resources
Case Studies
Blog
Reports & Guides
Videos
Webinars & Events
Learning
Documentation
Documentation Home
User Guide
Developer Guide
Partners
Braze Alloys
Partner Portal
Partner Directory
Featured Reports
2026 Global Engagement Review
Support
Support Overview
Customer Services
Customer Success
Helpful Links
Login
System Status
Technical Support
© 2026 Braze
All Rights Reserved
Privacy PolicyPreference CenterSitemap

Be Absolutely Engaging.™

Convert visitors to customers with web messaging.

Drive engagement and conversions on your website by tailoring web messaging to each visitor’s unique preferences, attributes, and behaviors.

Get Demo
a screenshot of a web page for flash & thread

Engage and monetize visitors with personalized web experiences.

Boost online sales

Drive revenue by turning casual browsers into paying, repeat customers.

Simplify your stack

Break web out of its silo with an all-in-one customer engagement platform.

Build first-party relationships

Reliably grow and reach your web audience as third-party cookies phase out.

Design and test effortlessly

Create, customize, and launch web experiences with ease.

Build first-party relationships


Get to know your future customers.

Complete view of every visitor

Bring all of your customer data together to understand real-time and historical preferences, behaviors, conversion likelihood, and interactions across platforms and channels.

Anonymous visitor engagement

Get to know visitors by capturing zero-party data around preferences, feedback, and more. Surveys and landing pages make it easy to collect data directly from your users.

Flexible segmentation

Leverage 100+ out-of-the-box filters to build the right audience for every message.

“Braze is in a league of its own. The platform’s user-friendly interface makes campaign management and audience segmentation incredibly intuitive.”

Kit Nebbett
CRM Manager, Evolve You (fka Tone&Sculpt)
a phone screen showing a message from upon voyage

Boost online sales

Drive on-site conversions with cross-channel messages.

In-browser messaging

Grab attention with interactive fullscreen overlays, slideups, modals, surveys, and opt-in forms delivered right on your site.

Banners

Personalize the web experience with persistent inline banners that display the most relevant message to each visitor.

Content Cards

Deliver rich, personalized cards to an on-site inbox or feed for frictionless, self-paced content discovery.

Landing Pages

Grow your reachable audience and drive higher conversions across the lifecycle. Create compelling landing pages in minutes with no-code editing and templates.

Feature Flags

Toggle on new web features for specific audiences and coordinate releases with relevant messaging.

wealthsimple logo

“Braze's Content Cards have transformed how we reach active users, becoming essential for product discovery and cross-sell.”

Natasha Saviuk
Director of Growth Engagement, wealthsimple
On-site customer engagement tools

Simplify your stack

Keep the conversation going after they leave your site.

Contact capture templates

Reach users where they prefer. Customizable email and phone capture templates make it easy to collect the information you need to reach customers on other channels.

Web push notifications

Bring users back to the website to take advantage of a new promotion, finish checking out, catch the latest content, and more with time-sensitive web push notifications.

Channels beyond the web

Create personal experiences for your customers across all the platforms and channels they use from a single drag-and-drop journey orchestration tool.

Drive deeper engagement

Boost online sales

Recommend content and products they’ll love.

Real-time triggers

Automatically trigger web messages when a visitor makes a purchase, abandons a cart, or takes any other action on any platform or channel.

Dynamic personalization

Add real-time recommendations, content, promotions, and more into web messages to give each customer the information that’s most useful to them.

AI-powered optimization

Automatically optimize web journeys by sending users messages on their preferred channels at their preferred times.

On-site customer engagement tools

Design and test effortlessly

Design custom web messages in no time.

Simple, drag-and-drop editing

Drag and drop for no-code simplicity, or write your own code for ultimate customization—the choice is yours. Stay on brand by adding custom fonts, colors, and other styles.

Out-of-the-box templates

Choose from a library of pre-built in-browser message templates, or create and save your own branded templates.

Generative AI content creation

Kickstart the copywriting, image generation, and QA process with inspiration from AI.

Intuitive experimentation

Easily test and optimize every part of your web strategy—from images and copy, to everything in between.

a sign up page for pyrite financial shows a man holding a credit card

Case Studies

Nascar
Case Study

NASCAR Boosted Engagement With Web Push Notifications

NASCAR cars can reach up to 200 mph—and fans consume content even quicker than that. Check out how NASCAR.com achieved web push open rates up to 13.5%.
Jumbo
Case Study

Jumbo Interactive Increases Revenue and App Users With Cross-Channel Campaigns

Jumbo Interactive provides lotteries and lottery retailers worldwide with the solutions needed to succeed. Jumbo partnered with Braze to launch Content Cards campaigns for Jumbo owned and operated Oz Lotteries to increase sales and new mobile app downloads.
La Presse
Case Study

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse is one of Canada’s most popular free French-language news sources. When La Presse wanted to increase subscribers, it partnered with Braze to design customized browser messages to allow access to content while encouraging users to create free accounts—and added 139,000 subscribers in the first month.
Nascar
Case Study

NASCAR Boosted Engagement With Web Push Notifications

NASCAR cars can reach up to 200 mph—and fans consume content even quicker than that. Check out how NASCAR.com achieved web push open rates up to 13.5%.
Jumbo
Case Study

Jumbo Interactive Increases Revenue and App Users With Cross-Channel Campaigns

Jumbo Interactive provides lotteries and lottery retailers worldwide with the solutions needed to succeed. Jumbo partnered with Braze to launch Content Cards campaigns for Jumbo owned and operated Oz Lotteries to increase sales and new mobile app downloads.
La Presse
Case Study

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse is one of Canada’s most popular free French-language news sources. When La Presse wanted to increase subscribers, it partnered with Braze to design customized browser messages to allow access to content while encouraging users to create free accounts—and added 139,000 subscribers in the first month.

Check out the resources.

View the Blog
  • Guide

    Web Messaging: What It Is, How It Works, and Why It Matters

  • Article3 min read

    Get Started Using Web Messaging Channels

    January 09, 2023
  • Article8 min read

    Mobile Web Push Is Now Supported on Safari

    March 21, 2023

FAQ

What is web messaging in Braze?
How does Braze web messaging support anonymous visitor engagement?
Can I use feature flags with web messaging?
How does personalization work in Braze web messaging?
What role does AI play in Braze web messaging?
How can web messaging support cross-channel journeys?

It’s time to be a better marketer

Get StartedSee How Braze Works