Retail & eCommerce
Reach your customers wherever they shop.
Whether it’s in store or online, our customer engagement platform puts the marketing power behind your brand that will drive purchases and put growth in the express lane.
The Braze retail and eCommerce advantage.
Braze empowers complex consumer journeys both online and offline—allowing marketers to influence purchase decisions for new and returning customers.
47%
First time purchase rate uplift72%
Repeat purchase rate uplift7.9x
Uplift in purchases per user with cross-channel messagingPropel growth
Bring all their purchase data together.
Understand your customers’ shopping preferences both on and offline. Whether users are logged in or not, Braze can enable marketers to unify data from several sources to create a holistic, single customer view.
Get personal with AI
Create experiences as custom as their style.
Build the meaningful customer engagement that shoppers want, with a journey that responds to their changing needs. BrazeAI™ enables precise targeting and tailored product recommendations to create hyper-personalized experiences for each shopper.
Grow your base
Know what anonymous users have on their shopping list.
A majority of the shoppers on your site are anonymous—but that doesn’t mean you can’t tailor your marketing to them. Use browsing and behavioral data to deliver personalized messaging that nudges them towards a purchase you know they’ll like.
Test purchase journeys
Learn what makes customers convert.
Target shoppers that leave something in their cart with personalized messages in real-time. A/B test your promotion and messaging to find the Winning Path that customers prefer—and leads to better conversion.
Scale without fail
Always open for business—no matter the day.
Navigate the high stakes of the retail calendar with unmatched confidence. Braze is built to enable the speed, scalability, and reliability to deliver the messages needed to drive purchases at the most critical moments of the year—even Black Friday and Cyber Monday.
Hear from our customers.
Hear from brands who are using Braze to find a voice that is now finding its way to customers.
