Be Absolutely Engaging.™

Create WhatsApp conversations that convert.

Build personal connections with customers on the world’s most popular 1:1 messaging app, thanks to native support for WhatsApp in Braze.

WhatsApp marketing automation

Spark up a conversation where the world chats.

Boost conversions

Send rich, dynamic two-way messages that capture attention and drive action.

Break down channel silos

Save time and money by unifying WhatsApp and every other digital channel under one centralized platform.

Integrate and scale with ease

Easily manage your WhatsApp program and expand your global reach to over 2B+ active users.

Drive deeper engagement

Target your mobile-first customers with real-time conversations that build relationships.

Boost conversions

Create rich, engaging WhatsApp messages.

Dynamic personalization

Create tailored WhatsApp campaigns with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.

Attention-grabbing content

Capture your customers' attention by sending messages with rich images, videos, audio, documents, quick reply buttons, and dynamic calls-to-action.

Real-time triggers

Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.

Comprehensive experimentation

Optimize for conversions. Send the WhatsApp campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.

a phone screen showing a message from upon voyage

Drive deeper engagement

Connect with the right mobile customers.

Complete view of every customer

Understand and act on your rich zero- and first-party data. Send targeted WhatsApp messages based on your customers’ preferences, behaviors, and cross-channel interactions.

Flexible segmentation

Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.

AI-powered optimization

Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel.

Effective retargeting

Use WhatsApp click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.

Rappi drives an 80% increase in purchases by leveraging WhatsApp to reach active and lapsed users
View Article
a phone screen shows a message from sandwich emperor

Drive deeper engagement

Orchestrate conversations in real time.

Dynamic two-way messaging

Keep the conversation going. Use our intuitive journey builder to quickly set up messages and non-templated responses.

Real-time engagement

Reply in real time. Process messages and quick replies from the moment they arrive—keeping conversations active and personal.

a screenshot of a text message between cashblaster and carla john

Break down channel silos

Build immersive, responsive experiences.

WhatsApp Flows

Streamline interactions. Use convenient, customizable forms to collect sign-ups, run surveys, recommend products, and more–all without leaving WhatsApp.

List messages

Give customers the choice. Enhance your response messages with interactive lists that allow you to collect and respond to selections made directly in the WhatsApp thread.

WhatsApp Commerce

Turn chats into carts. Use your Meta Catalog to create dynamic product and catalog messages that make it easy for customers to browse your products directly in WhatsApp.

Styli increases ROI by 50% by sending personalized cross-channel campaigns, including WhatsApp
View Article
Drive deeper engagement

Integrate and scale with ease

Expand your reach quickly.

Fast and direct integration

Eliminate third-party senders and intermediaries. Get started quickly with our intuitive set up and manage your program directly between Braze and WhatsApp.

Guided WhatsApp onboarding

Partner with WhatsApp experts. Build and expand your WhatsApp program with our high-touch onboarding process and implement best practices with guidance from our dedicated team of WhatsApp experts.

Ready-to-use list growth tools

Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.

Platform stability

Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.

WhatsApp is the most popular messaging app in the world with over 3 billion monthly active users.
View Article
Drive deeper engagement

It’s time to be a better marketer