Be Absolutely Engaging.™
Create WhatsApp conversations that convert
Build personal connections with customers on the world’s most popular 1:1 messaging app, thanks to native support for WhatsApp in Braze.
Spark up a conversation where the world chats
Turn broadcasts into connections
Deliver rich, personalized two-way conversations that reflect each customer's preferences and behaviors.
Target high-value audiences
Reach mobile-first customers on their preferred channel with precise targeting powered by real-time customer profiles.
Drive purchases in the thread
Create end-to-end experiences that let customers browse, respond, and transact without ever leaving WhatsApp.
Set up and scale fast
Easily manage your WhatsApp program and expand your global reach to over 2B+ active users.
Turn broadcasts into connections
Create rich, engaging WhatsApp messages
Create tailored WhatsApp campaigns with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.
Capture your customers' attention by sending messages with rich images, videos, audio, documents, quick reply buttons, and dynamic calls-to-action.
Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Optimize for conversions. Send the WhatsApp campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.
Target high-value audiences
Connect with the right mobile customers
Understand and act on your rich zero- and first-party data. Send targeted WhatsApp messages based on your customers’ preferences, behaviors, and cross-channel interactions.
Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.
Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel.
Use WhatsApp click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.
Drive purchases in the thread
Build frictionless experiences that convert
Streamline interactions. Use convenient, customizable forms to collect sign-ups, run surveys, recommend products, and more–all without leaving WhatsApp.
Give customers the choice. Enhance your response messages with interactive lists that allow you to collect and respond to selections made directly in the WhatsApp thread.
Turn chats into carts. Use your Meta Catalog to create dynamic product and catalog messages that make it easy for customers to browse your products directly in WhatsApp.
Capture attention and drive more purchases with swipeable carousels, urgency-driving offer badges, and easy-to-copy coupon codes that turn browsers into buyers.
Set up and scale fast
Orchestrate conversations in real time
Keep the conversation going. Use our intuitive journey builder to quickly set up messages and non-templated responses.
Reply in real time. Process messages and quick replies from the moment they arrive—keeping conversations active and personal.
New ways to grow
Expand your reach quickly.
Eliminate third-party senders and intermediaries. Get started quickly with our intuitive set up and manage your program directly between Braze and WhatsApp.
Skip the platform switching. Create templates, submit them for Meta approval, and track statuses directly within Braze.
Rapidly grow your subscriber list. Leverage our no-code phone number capture form to build a highly engaged list of WhatsApp subscribers.
Scale your WhatsApp program reliably. Expand your use cases, audience sizes, and message volumes with a platform engineered to handle any global scale.
Case Studies
Rappi Reactivates Lapsed Users and Increases Purchases With WhatsApp
WhatsApp’s high regional adoption rate provided Rappi an opportunity to engage their customers with value-add messages on a channel they are used to. Rappi’s recent WhatsApp campaign drove an 80% uplift in purchases versus the control group, which received marketing messaging about these deals only via push notifications and email.
