Reports and Guides

Trust and security are in financial services’ companies’ DNA. As customers expect relevant, timely experiences, delivering on those expectations across channels and touchpoints helps build that trust. Without a modern data strategy and tech stack to support it, modern risk management, examined through the lens of customer trust, can be difficult to achieve. In this exclusive executive brief from Braze, senior leaders get the quick download on: How to take the first, most consequential steps toward personalizing customer experiences with all the data at our fingertips. Data agility—The imperative of knowing where all of the data is in your tech stack. Data access—You can’t deliver great experiences with data if you can’t access the wealth of data in your systems. Data activation—Making good on your promise to activate customer data for next-level experiences.

Luxury marketing is evolving. To meet the needs of both brand loyalists and newcomers that value sustainability, ethical practices, and longevity, brands need to deliver digital experiences that match the ones customers have in stores. Using personalized cross-channel experiences to elevate interactions is a huge opportunity for luxury brands wishing to connect more deeply with their customers. So, how can they get started? Find out in The Art of Luxury Customer Engagement. In this exclusive Braze review, uncover: Strategies to elevate your luxury brand marketing on every channel What the growing luxury audience looks like How to connect with new customers

Brands have access to more data, messaging channels, and tools to engage their customers than ever before. But many marketers struggle to use the wealth of information they collect effectively, leading to frustrating experiences for their customers. Fortunately, there are easy strategies to remedy the issue and activate user data for better marketing. That’s why we assembled How Marketers Can Unlock Data and Amplify Customer Engagement.

Trust and security are in financial services’ companies’ DNA. As customers expect relevant, timely experiences, delivering on those expectations across channels and touchpoints helps build that trust. Without a modern data strategy and tech stack to support it, modern risk management, examined through the lens of customer trust, can be difficult to achieve. In this exclusive executive brief from Braze, senior leaders get the quick download on: How to take the first, most consequential steps toward personalizing customer experiences with all the data at our fingertips. Data agility—The imperative of knowing where all of the data is in your tech stack. Data access—You can’t deliver great experiences with data if you can’t access the wealth of data in your systems. Data activation—Making good on your promise to activate customer data for next-level experiences.