Reports and Guides

Financial services brands are rapidly evolving to meet the growing demand for enhanced engagement and seamless user experiences. A key priority is early engagement; our findings reveal that 86% of organizations in the financial services industry believe it should kick off right after sign-up. By effectively onboarding customers and proactively addressing their needs from the start, these brands can create engaging journeys that foster long-term satisfaction and loyalty. In this report, Braze, in partnership with WBR Insights, provides a comprehensive analysis of the financial services landscape in APAC, drawing insights from 100 chief marketing officers, directors, and heads of marketing. We’ve identified key trends shaping the industry today, highlighting bright spots and areas for improvement. Discover how the right customer engagement solution can empower marketers to create exceptional customer experiences. Clients today seek more than just a financial service provider; they need a partner to guide them through every financial milestone. This report showcases case studies of how Braze has successfully collaborated with financial services brands to optimize real-time data, driving deeper engagement and more effective cross-channel marketing strategies.

In the current digital landscape, small and medium-sized businesses (SMBs) in the Asia-Pacific (APAC) region are significantly increasing their investments in customer engagement tools. As your business adapts to changing market dynamics, mastering customer engagement strategies is essential for success. Download Our Quick Guide: Effective Customer Engagement Strategies for SMBs in APAC Inside, you’ll discover: Cross-Channel Engagement: Learn how to effectively connect with customers across various digital platforms. Targeted Audience Segmentation: Discover how to utilise data analytics for personalised messaging that resonates with your audience. Message Optimisation Techniques: Explore proven strategies to ensure your communications are timely, relevant, and impactful. Integrated Marketing Solutions: Streamline your customer engagement approach by consolidating insights and actions on a single platform. Ready to Enhance Your Customer Engagement? Download the guide now and start transforming your customer engagement strategy in the APAC region!

In today’s landscape, SMBs in the Australia and New Zealand are ramping up their investment in tools to connect with customers. As your business evolves, mastering customer engagement is crucial. Download Our Quick Guide - Empowering SMBs in ANZ: Navigating Customer Engagement in a Digital World Inside, you’ll discover: Cross-Channel Support: Learn how to effectively engage customers across multiple platforms. Audience Segmentation: Find out how to leverage data for personalized messaging that resonates. Message Optimization: Explore strategies to ensure your communications are timely and relevant. Vertical Integration: Streamline your approach by consolidating insights and actions on one platform. Ready to Elevate Your Engagement? Download the guide now and start transforming your customer engagement strategy!

Financial services brands are rapidly evolving to meet the growing demand for enhanced engagement and seamless user experiences. A key priority is early engagement; our findings reveal that 86% of organizations in the financial services industry believe it should kick off right after sign-up. By effectively onboarding customers and proactively addressing their needs from the start, these brands can create engaging journeys that foster long-term satisfaction and loyalty. In this report, Braze, in partnership with WBR Insights, provides a comprehensive analysis of the financial services landscape in APAC, drawing insights from 100 chief marketing officers, directors, and heads of marketing. We’ve identified key trends shaping the industry today, highlighting bright spots and areas for improvement. Discover how the right customer engagement solution can empower marketers to create exceptional customer experiences. Clients today seek more than just a financial service provider; they need a partner to guide them through every financial milestone. This report showcases case studies of how Braze has successfully collaborated with financial services brands to optimize real-time data, driving deeper engagement and more effective cross-channel marketing strategies.