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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Extending the Cheer with Post-Holiday Campaigns

Extending the Cheer with Post-Holiday Campaigns

The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you drive additional sales and build lasting customer loyalty. In this exclusive Braze look at post-holiday campaigns, uncover: How to assess the strength of your relationships with customers What you can do to bring back lapsed customers Methods for keeping active users coming back more consistently.

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyal customers spend more with their favorite brands and pay premium prices for products and services—even when there are other options available. They also create additional value by generating business through referrals. Obviously, it pays to build loyalty. So what kind of tactics should you be using to build loyalty? Find out in our guide Loyalty in Action: Delivering customer experiences that win hearts and wallets. In this exclusive Braze guide, uncover: The history—and remarkable success—of loyalty programs The challenges associated with loyalty High-impact loyalty campaigns that you can start deploying today

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Extending the Cheer with Post-Holiday Campaigns

Extending the Cheer with Post-Holiday Campaigns

The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you drive additional sales and build lasting customer loyalty. In this exclusive Braze look at post-holiday campaigns, uncover: How to assess the strength of your relationships with customers What you can do to bring back lapsed customers Methods for keeping active users coming back more consistently.

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyalty in Action: Delivering customer experiences that win hearts and wallets

Loyal customers spend more with their favorite brands and pay premium prices for products and services—even when there are other options available. They also create additional value by generating business through referrals. Obviously, it pays to build loyalty. So what kind of tactics should you be using to build loyalty? Find out in our guide Loyalty in Action: Delivering customer experiences that win hearts and wallets. In this exclusive Braze guide, uncover: The history—and remarkable success—of loyalty programs The challenges associated with loyalty High-impact loyalty campaigns that you can start deploying today

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Extending the Cheer with Post-Holiday Campaigns

Extending the Cheer with Post-Holiday Campaigns

The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you drive additional sales and build lasting customer loyalty. In this exclusive Braze look at post-holiday campaigns, uncover: How to assess the strength of your relationships with customers What you can do to bring back lapsed customers Methods for keeping active users coming back more consistently.

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