Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

From efficiency to effectiveness: How AI is transforming customer engagement

From efficiency to effectiveness: How AI is transforming customer engagement

AI has moved past novelty. Brands are learning to use it with real sophistication.Early AI tools delivered efficiency. The next wave delivers effectiveness—helping marketers build deeper relationships, unlock creativity, and hit the business goals that matter most. This guide shows how to shift your focus from speed to strategy with AI. Inside you’ll find: Why efficiency isn’t enough in customer engagement Ways to make AI your strategic marketing partner Real examples of AI delivering measurable results

A Community of Bandits

A Community of Bandits

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but genAI won’t know what marketing actions are best for each individual customer. AI decisioning lets lifecycle marketers unlock the value of their first-party data to personalize for each individual customer. In this white paper, we look “under the hood” of the BrazeAI Decisioning Studio™, and we explain in detail how the Braze community of bandits helps lifecycle marketers realize the dream of 1:1 personalization.

From efficiency to effectiveness: How AI is transforming customer engagement

From efficiency to effectiveness: How AI is transforming customer engagement

AI has moved past novelty. Brands are learning to use it with real sophistication.Early AI tools delivered efficiency. The next wave delivers effectiveness—helping marketers build deeper relationships, unlock creativity, and hit the business goals that matter most. This guide shows how to shift your focus from speed to strategy with AI. Inside you’ll find: Why efficiency isn’t enough in customer engagement Ways to make AI your strategic marketing partner Real examples of AI delivering measurable results

A Community of Bandits

A Community of Bandits

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but genAI won’t know what marketing actions are best for each individual customer. AI decisioning lets lifecycle marketers unlock the value of their first-party data to personalize for each individual customer. In this white paper, we look “under the hood” of the BrazeAI Decisioning Studio™, and we explain in detail how the Braze community of bandits helps lifecycle marketers realize the dream of 1:1 personalization.

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