10 key reasons to deploy a customer engagement platform

As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragmented experiences. That’s when the need for a unified, intelligent customer engagement platform becomes critical.

In this guide, we break down the top reasons why marketers are moving beyond traditional CRMs and turning to platforms like Braze. From real-time personalization to cross-channel orchestration, learn how modern brands are rethinking engagement to drive loyalty, retention, and long-term growth.

Dive into this exclusive Braze guide to uncover:

• Why CRMs alone fall short—and how customer engagement platforms fill the gap
• How AI, automation, and real-time data power personalized and scalable customer journeys
• What to look for in a future-ready platform that evolves with your growth