Be Absolutely Engaging.™
Reporting & Analytics
Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey.
See how customer engagement is moving the needle for your brand.
Manage engagement programs
Gain a holistic view of your engagement programs to help improve performance across journeys and campaigns on every channel.Easily report business impact
Visualize your engagement efforts with prebuilt templates, or customize your own reports and dashboards to share key metrics with just a few clicks.Analytics optimized for marketers
Uncover insights with tools built for marketers, enabling you to own and optimize your engagement all within one tool.Visualize engagement across the customer journey
Manage program health
Turn Metrics into Momentum
Build and customize engagement dashboards to easily manage performance across all of your most important work.
Empower all teams—marketers, analysts, and executives—to easily understand performance with customizable, shareable data visualizations.
View and compare performance across channels, track trends, and monitor key metrics all in one place.
Report impact
Smart tools to make smarter decisions
Ask in your own words and get insights and next-best actions—powered by the Braze MCP Server.
Compare campaigns and Canvases side by side—and measure impact across every key dimension.
Measure the impact of your campaigns and journeys with customizable reports you can break down by any dimension to improve ROI.
Apply intelligence
Know what’s working with AI decisioning
Understand the real value of BrazeAI Decisioning™ on the KPIs that matter most to your business.
Use hierarchical breakdowns to pinpoint which campaigns, channels, and customer segments create the most value—and where to optimize next.
Compare message, timing, and targeting variants head-to-head to continuously improve your decisioning agents and campaign performance.
Analyze audiences
Deeply understand your customers
Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.
Identify, target and engage customers based on their likelihood to purchase or perform any other high value action.
Tap into 100+ out-of-box filters or use plain text prompts to build audience segments that are primed to engage—all without needing your technical team.
Gain deeper engagement insights
Find the answers to all your customer engagement questions.
Use generative AI to build SQL reports and unlock granular insights from plain text prompts.
Find winning channel combinations, timing, message copy, creative, and more.
Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.
