Engagement Illuminated: Data and Reporting Best Practices

Gaining access to information and engagement insights is essential for marketing success, but making that happen can be tricky—especially with so much data flowing through so many different touchpoints at any given time. It’s a restriction that makes it difficult to gain a true understanding of how campaigns are moving the needle, what’s working and what isn’t, and what adjustments need to be made.

Luckily, there’s another way. In Engagement Illuminated, we take a look at the refreshed Braze Report Builder and new Dashboard Builder tool and explore how marketing teams can leverage technology to take ownership of data and reporting, improving their campaign outcomes and supporting stronger customer relationships.