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            1. Webinar

              [AMER] Customer Engagement Workshop: Practical frameworks for modern customer relationships

            2. Webinar

              [EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

            3. Webinar

              What's New at Braze: a live look at the Q4 2025 Product Release

            4. Webinar

              How to achieve real ROI with AI

            5. A stylized geometric brain with "AI" in the center, connected by input and output wires.
              Article11 min read

              AI Decisioning: Definition, how it works, and real examples

              Team
              Team Braze
              AI and Machine LearningAI Decisioning
            6. AI symbol with bidirectional arrows connecting to icons for user, science, data, and creativity.
              Article5 min read

              When buffer management goes wrong: Avoiding bias in AI decisioning models

              Kipp
              Kipp Johnson
            7. A cartoon hand holds a small shop with a red awning.
              Article9 min read

              For SMB Brands, More Messaging Channels Means More Impact

              Brendan
              Brendan O'Connor
              SMBCross-Channel
            8. A smiling woman at the center of a hexagon connecting icons representing email, marketing, location, smart speaker, web, and mobile messaging.
              Article3 min read

              How SMBs and Mid-Market Brands Can Leverage Cross-Channel Engagement to Thrive in a Challenging Marketplace

              Mary
              Mary Kearl
              Cross-Channel
            9. A laptop displaying social media posts, surrounded by icons representing engagement: a star, trophy, party popper, clapping hands, heart, and laughing emoji.
              Article6 min read

              How SMB Customers Win With Braze Bonfire

              Maddie Bertschmann and Maggie Brennan
              SMB
            10. Stylized red arm holding a smartphone, surrounded by digital media icons.
              Article5 min read

              Small but Mighty: Why SMBs Are Uniquely Poised to Make the Most of Cross-Channel Personalization

              Team
              Team Braze
              Cross-ChannelPersonalization
            11. A dashboard showing two customer profiles with engagement icons and metrics for Retention Rate, Customer Lifetime Value, and Click Rate.
              Article5 min read

              Data-driven decisions: How startups can use reporting and analytics to enhance customer engagement

              Team
              Team Braze
              AI and Machine Learning
            12. 3D graphic of communication icons (megaphone, message, email, and notification bell with '3') swirling around a central star icon on a vibrant orange and purple gradient background.
              Article9 min read

              How AI Decisioning Transforms Marketing (A Complete Guide)

              Team
              Team Braze
            13. A mobile screen displaying a Grove Collaborative email with product recommendations, including a dish towel set, under the heading "Something catch your eye?".
              Case Study5 min read

              Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign

            14. A 3D stylized speedometer indicating high performance, with the text "BrazeAI Decisioning Studio™" alongside icons for database, checklist, and target, on an orange to purple gradient background.
              Article6 min read

              AI decisioning cheat sheet: How to crawl/walk/run with BrazeAI Decisioning Studioᵀᴹ

              Team
              Team Braze
            15. Ebook cover for "Braze WhatsApp Inspiration Guide" featuring 3D icons of envelopes, a notification bell, a lightbulb, and a chat bubble.
              Guide

              The Braze WhatsApp Inspiration Guide

              Braze Alloys
            16. Blue globe surrounded by translucent notification bubbles.
              Article4 min read

              3 Ways to Amplify Your APAC Push Strategy

              Haley
              Haley Trost
            17. Person working on laptop with coffee, surrounded by 3D clock, gear, database, and abstract logo icons on a purple-orange gradient background.
              Article5 min read

              A day in the life of a data scientist on the BrazeAIᵀᴹ forward-deployed engineering team

              McKay
              McKay Jensen
            18. Promotional image for Braze APAC & GCC '2025 key takeaways' on customer engagement, featuring a smiling woman surrounded by digital app icons.
              Guide

              A Look Back at Key Takeaways from Grow with Braze 2025

            19. The word "braze" in white script font on an abstract background of orange, pink, and red curved shapes.
              Press Release2 min read

              Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace

              Team
              Team Braze
            20. Establishing a Marketing Center of Excellence, with a photo of two women reviewing documents.
              Guide

              Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization

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