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            1. A diagram showing a CTA experiment flowchart with three mobile app variants for a savings account, with Path 1 highlighted as the experiment winner.
              Article9 min read

              Reinforcement learning: What it is and how it powers smarter marketing

              Team
              Team Braze
              AI and Machine Learning
            2. A man and woman looking at a smartphone, surrounded by icons for chat, shopping, analytics, time, and pricing, with the "BrazeAI Decisioning Studio" logo.
              Article5 min read

              Retail personalization in the AI era: How AI decisioning revolutionizes customer relationships

              Meredith
              Meredith Mitchell
            3. Smartphone surrounded by icons for social media likes, star ratings, and comments.
              Article15 min read

              In-app surveys: How to collect real-time feedback that improves every mobile experience

              Team
              Team Braze
              Survey
            4. Smiling woman carrying moving boxes next to a digital profile card for 'Jane Smithfield' showing her photo, favorite foods, and 'High' churn risk.
              Article12 min read

              Personalization in Retail: Strategies, Examples, and AI-Driven Wins

              Team
              Team Braze
              Personalization
            5. Article15 min read

              Marketing automation examples: 10 real Campaigns that drive growth

              Team
              Team Braze
              Marketing automationWorkflow Automation
            6. Smiling woman with a tablet, surrounded by bubbles listing AI concepts like Generative AI, AI personalization, and Predictive analytics.
              Article7 min read

              The future is now: A CMO’s guide to embracing AI with confidence

              Team
              Team Braze
            7. A woman looks excitedly at a laptop displaying a personalized shoe shopping website, with floating e-commerce icons.
              Article4 min read

              Braze Landing Pages—What marketers need to know

              Team
              Team Braze
            8. A smartphone displaying an abandoned cart email from 'Leatherworks', with callouts showing '22% Conversion Rate' and '1,327 New Orders Placed'.
              Article10 min read

              Optimizing your email data strategy

              Team
              Team Braze
            9. Two smiling young adults with overlaid app icons for mail, a beaker, a magic wand, and a notification bell.
              Article14 min read

              Multi-armed bandit vs. A/B testing: Choosing the right experimentation framework

              Team
              Team Braze
            10. A person with dark skin, wearing sunglasses and a purple sweater, frames their open mouth with their hands, next to icons for a beaker, a magic wand, and the "BrazeAI Decisioning" logo.
              Article15 min read

              What is OfferFit? AI-driven personalization explained

              Team
              Team Braze
            11. Smartphone displaying the Stash app's 'Auto-Stash' feature for automated investing, with the Stash logo.
              Case Study5 min read

              Stash drives long-term investing habits with sophisticated, personalized user onboarding

              Braze AlloysCustomer JourneyPersonalizationCross-Channel
            12. A tilted purple champagne bottle with an orange foil top and a white "braze" logo on a black circle, against an orange to purple gradient background.
              Article2 min read

              It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

              Team
              Team Braze
            13. A smiling woman's face in a purple gear, surrounded by data cards showing a "20% off" offer and a "79% Conversions" rate with an upward arrow.
              Article6 min read

              AI: The accelerator for creativity and efficiency

              Team
              Team Braze
              AI DecisioningAI and Machine Learning
            14. A smiling woman working on a laptop, with a text box overlay that reads 'Bring Braze data to AI tools'.
              Article2 min read

              You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

              John
              John Dinh
              AI and Machine Learning
            15. Digital profile card for Paul Smithfield showing personal data and churn risk, protected by purple shield icons with checkmarks.
              Article5 min read

              Providing tailored experiences in an era of privacy

              Team
              Team Braze
            16. A man smiling at his phone, which shows an SMS marketing message with grey boots and an abandoned cart discount offer.
              Article10 min read

              Offer Personalization: How to Deliver Relevant Promotions That Drive Conversions

              Team
              Team Braze
            17. Stylized city and nature scene with icons for sustainability, global care, and community.
              Article4 min read

              Forge 2025: Social impact highlights

              Rachel
              Rachel Waitt
            18. Diagram showing optimal path testing for SMS, email, and in-app messages, with a smiling woman integrated into the in-app section.
              Article14 min read

              AI experimentation platform for measurable marketing wins

              Team
              Team Braze
            19. A smiling woman holds a smartphone amidst floating digital icons representing data, finance, and social media on a purple background.
              Article10 min read

              Agentic Workflows: A Guide for Marketers

              Team
              Team Braze
            20. Braze graphic: "The journey is everything." Two women eat ice cream by a scenic coastal town, promoting exceptional traveler experiences with a "Download guide" button.
              Guide

              The Journey Is Everything

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