WEBINAR
How AI decisioning unlocks 1:1 personalization at scale
George Khachatryan
VP, Head of AI Decisioning, Braze
Kelsey Nelson
VP, Product Marketing, Braze
Anthony O'Byrne
Managing Director, Revenue, Kayo Sports & BINGENow available on-demand.
Consumers now expect brand experiences tailored to their exact wants and needs. Because of this evolution, advanced personalization is critical for driving revenue and customer loyalty.
AI has opened new frontiers in 1:1 personalization, but many brands still struggle to optimize messaging at scale. Now, AI decisioning is helping brands build hyper-personalized campaigns.
During the session, you’ll hear more about:
- The role of reinforcement learning in customer engagement
- Advice for getting started with AI decisioning using a crawl/walk/run approach
- How brands like Kayo Sports, Australia’s largest and fastest-growing sports streaming service, embraced AI decisioning to successfully scale advanced personalization
Check out this blog post for a summary of the top questions asked during the webinar.
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This webinar answers
What is AI decisioning and how does reinforcement learning apply to personalization?
What does AI decisioning output actually look like in Braze?
How do AI decisioning and generative AI work together?
How do you create and implement guardrails around AI decisioning within the action bank?
Can AI decisioning work with limited customer history?
