Introducing Native Support for LINE

As a marketer, you already know how important it is to connect with your customers on the channels they use most. Global brands face a unique challenge, since the platforms and channels consumers use vary by region—for example, LINE is the most popular messaging app in Japan and across other parts of Asia. The app is ingrained into the everyday lives of its users, who connect with friends and family, shop, play games, make payments, and engage with brands on the platform. It’s no surprise why—LINE’s mission is to become the “life infrastructure” for their users, “always ready to fulfill their needs, 24 hours a day, 365 days a year.” They’ve built a variety of services and features to support this mission, including LINE Music and LINE Doctor. Their messenger offers many rich capabilities to support fun, engaging experiences, including their wildly popular LINE Friends stickers. LINE also offers the ability for consumers to follow their favorite brands on the platform, so brands can send them messages.

To help brands create stronger connections with their mobile-first customers in Japan, Thailand, Taiwan, and Indonesia, Braze is excited to announce native support for the LINE channel. Let’s take a look at what you can do with LINE and Braze.

Meet your customers where they are with LINE

Because LINE provides so much utility to its users, it has become the most popular messaging app in Japan. Despite strong mobile messaging app competition in Asia, LINE dominates the market in its home country with 97 million monthly active users in Japan and 80% of the population using the app. LINE is also widely used in Thailand, Taiwan, and Indonesia and has over 182 million monthly active users worldwide.What does that mean for your brand? Massive reach and unmatched opportunities to engage your current (and future!) customers.

Create stronger connections with your mobile-first customers with Braze and LINE

At Braze, we aim to help brands grow their businesses by more deeply understanding their customers and delivering relevant, meaningful experiences to them across their customer journey and preferred channels. Let’s take a look at how marketers can leverage their rich first-party data to send compelling, personalized messages and deliver consistent experiences by unifying LINE with their other marketing channels.

1. Set up and scale your LINE marketing fast

We are firm believers that you should never be on fewer channels than your customers—or your competition. Our quick setup and intuitive user interface make it easy for brands to get started and scale their LINE program rapidly. Using our direct integration, brands can quickly connect their LINE account and then fast-track campaign creation with a marketer-friendly message composer and suite of dynamic content tools. With Braze, marketers can also easily manage their LINE friends by automatically updating subscription statuses and reconciling users with LINE login or account linking.

2. Create connections with personalized messaging that convert

On direct and personal channels like LINE, consumers expect their brand interactions to be as compelling as the interactions they have with family and friends. The key to building high-performing personalized campaigns? The ability to access and use your customer data to its fullest. With Braze, brands can activate their first-party data to create compelling LINE messages with content that reflects their customers’ preferences and behaviors. Using the Braze platform's dynamic personalization capabilities and an intuitive message composer, it’s easy to embed product recommendations, promotions, loyalty points, alerts, and more into campaigns. Brands can then target the right customers using granular segments and filters based on their customers’ demographics, preferences, behaviors, and cross-channel campaign interactions. To capture greater attention, they can also leverage a variety of message types like rich messages (also known as imagemaps) and card-based messages (also known as carousels) to show off their products and services. Additionally, with BrazeAI™, marketers can be confident knowing that every interaction is optimized for conversions using flexible A/B testing and AI-powered automation.

3. Deliver consistent experiences across LINE and other channels

Sending personalized campaigns will help drive more conversions, but to take your marketing program to the next level, it’s key for brands to consider how LINE fits into their broader customer engagement strategy. With Braze, marketers can easily pair LINE with other channels to deliver consistent, connected experiences. Using intuitive journey orchestration, they can build seamless cross-channel user journeys with other conversion-driving channels like push, mobile app, email, web, and paid media. And with Braze Audience Sync, marketers can also reduce reliance on paid media by dynamically suppressing ads as soon as a customer converts on LINE or any other channel.

Key Takeaway

By leveraging the Braze platform’s native support for LINE and its cross-channel capabilities, marketers can swiftly set up and scale their LINE marketing efforts to create messages that resonate with customers—using LINE and other key engagement channels.

Ready to transform your customer engagement strategy with the power of Braze and LINE? Learn more here.