How ScrewFix Rewards Customer Loyalty with Braze

ScrewFix didn't want to send more messages. They wanted to send more rewarding ones that make life easier for their customers. With Braze, the CRM team built Screwfix Rewards: a monthly rewards program tied to what customers are actually buying and the projects they're working on. By connecting the right data to the right triggers, they were able to turn up the dial on personalized offers at scale and give customers a great reason to keep coming back.