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Thought leadership, tips, and tricks for world-class customer engagement

Featured Stories
Customer churn prediction: Using data for smarter retention
blog20 min read

Customer churn prediction: Using data for smarter retention

April 23, 2025
How the Braze Data Platform enhances flexibility and fosters collaboration
blog7 min read

How the Braze Data Platform enhances flexibility and fosters collaboration

April 23, 2025
Understanding spam traps
blog14 min read

Understanding spam traps

April 22, 2025
Articles
Discover the most recent marketing insights.
The Definitive Guide to Behavioral Segmentation
blog18 min read

The Definitive Guide to Behavioral Segmentation

Team Braze
April 17, 2025
What is first-party data?
blog18 min read

What is first-party data?

Team Braze
April 17, 2025
Email campaign best practices: The ultimate guide to being a successful email marketer
blog14 min read

Email campaign best practices: The ultimate guide to being a successful email marketer

Team Braze
April 16, 2025
Case Studies
Read how brands are achieving their biggest milestones
BandLab Uses Cross-Channel Strategy to Drive Memberships
case study5 min read

BandLab Uses Cross-Channel Strategy to Drive Memberships

How Erewhon Fuels Growth With Braze
case study7 min read

How Erewhon Fuels Growth With Braze

e.l.f. Drives Business Growth With the Power of Braze
case study7 min read

e.l.f. Drives Business Growth With the Power of Braze

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Reports & Guides
Read how brands are achieving their biggest milestones
Getting Started with WhatsApp
guide

Getting Started with WhatsApp

Engagement Illuminated: Data and Reporting Best Practices
guide

Engagement Illuminated: Data and Reporting Best Practices

EMEA Customer Engagement Review 2025
guide

EMEA Customer Engagement Review 2025

Videos
Read how brands are achieving their biggest milestones
Braze x Shopify
video

Braze x Shopify

March 01, 2024
What's New at Braze: April 2025
video

What's New at Braze: April 2025

March 01, 2024
Sportsbet: Personalized Messages at Scale
video

Sportsbet: Personalized Messages at Scale

March 01, 2024
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