Be Absolutely Engaging.™

Feature Flags

Personalized product experiences start with smarter feature innovation

a phone with a screenshot of a website on it .

Protect Your Reputation

Better protect the customer experience in your app or website by using Feature Flags to aid in safely and gradually rolling out new functionality.

a screenshot of the pyrite financial app on a phone .

Personalize the In-Product Experience

Designed to boost engagement, and conversions by building tailored digital experiences for specific audiences, like premium features for members of a loyalty program.

a screenshot of a sandwich emperor app on a phone .

Run Agile Experiments

Continuously optimize customer experiences in the app or website with robust A/B testing capabilities and rapid customer insights.

Coordinate Feature Launch Messaging

Seamlessly orchestrate your app or website feature releases and relevant customer messaging in Braze Canvas Flow.

a screenshot of an app that says new earn badges when you complete a workout streak

Why use Feature Flags in Braze?

Everything is all in one place.

Bring cross-functional workflows together in a shared interface.

Do it in real time.

Trigger product experiences from message engagement, and vice versa.

They’re easy to use.

Leverage existing CRM data and tools to bring your ideas to life faster.

Fully optimize your efforts.

Refine your experiments and gain insights faster with robust A/B testing.

1900+ brands use Braze to power human connections with customers through technology and data, including companies such as:

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.