BrazeAI™ is a composable suite of generative, predictive, and agentic capabilities, that empower marketers to gain context, apply intelligence, and deliver more relevant interactions at scale.

BrazeAI™

You lead, AI amplifies

Q: In what ways does BrazeAI™ improve personalization?

BrazeAI™ improves personalization by using both predictive and agentic models to tailor relevant experiences at scale. BrazeAI Decisioning Studio™ helps marketers go beyond standard segmentation to continuously experiment, learn, and deliver 1:1 experiences. BrazeAI™ also includes features like Intelligent Channel, Intelligent Timing, and Item Recommendations that engage customers on the channels, at the times, and with messaging they prefer.

Q: How can BrazeAI™ help optimize campaigns?

BrazeAI™ combines predictive and agentic capabilities to help marketers optimize campaigns. It uses predictive events to anticipate customer behavior and AI-driven decisioning to autonomously test and deploy the optimal offers, incentives, and campaigns that optimize for critical business outcomes such as profit and lifetime value.

Q: What AI technologies power BrazeAI™?

BrazeAI™ is powered by a variety of AI technologies: this include predictive AI that extracts insights from historical data to make inferences and predict the most likely upcoming event, generative models that creates or generates an output, such as text, images, or code based on prompts, and agentic AI that takes actions autonomously to decide the dimensions (e.g. content, journeys and offers) are most likely to resonate with each customer and achieve a specific goal.

Q: How can BrazeAI™ help improve experimentation and testing?

BrazeAI™ streamlines testing and experimentation at a speed and scale beyond what's possible manually. AI agents can autonomously experiment and continuously learn the best options for each customer, across many dimensions, without the heavy lift of traditional A/B testing.

Q: What marketing outcomes can BrazeAI™ help improve?

BrazeAI™ can maximize the marketing outcomes that are most important to your brand, that can drive engagement, conversion, and retention. It can help optimize for key business metrics like revenue, profit, and customer lifetime value (CLV) by making autonomous decisions that are proven to drive measurable uplift.

BrazeAI™ helps marketers drive more meaningful engagement—powered by composable predictive, generative, and agentic intelligence that adapts across touchpoints.

Contact Sales

Smarter work, better experiences

Activate richer context

Anticipate customer behaviors with a stream of rich, first-party insights.

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Amplify with intelligence

Boost your creativity, strategy, and productivity with a team of AI assistants and agents.

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Personalize every interaction

Deliver relevant, 1:1 experiences at rapid speed and massive scale.

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Context

Deepen your insights and anticipate customer behavior

Anticipate customer behavior

Identify and target customers based on custom predictions and shape future engagement.

Engage customers on their terms

Meet customers on the channels they use most, at the times they engage, and with the messaging they prefer.

Make helpful recommendations

Use past behavior to suggest the next best product or content to resonate with each customer.

Retail company increased their purchase conversion rate by 35% by using AI Item Recommendations in their out-of-stock emails

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Intelligence

Amplify your marketing with a team of BrazeAI™ agents

Accomplish more in less time

Move beyond repetitive, time consuming tasks and focus on creative thinking and strategic goals.

Unleash your creativity

Describe your vision and let creative AI agents rapidly create on-brand, dynamic content.

Make better decisions on the fly

Use BrazeAI™ for actionable recommendations, intelligent analytics and smart segmentation.

Break through technical blockers

Tackle complex tasks like code and report generation with simple prompts to free up technical resources.

"One of my favorite Braze features is the BrazeAI™ Liquid Assistant. It has made my life so much easier when it comes to writing liquid and allowed me to personalize my messages within seconds."

Jovana Kovac

Digital Marketing Specialist, Welcome Pickups

Explore BrazeAI™ Agents

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Interaction

Elevate human impact with BrazeAI Decisioning™

True 1:1 relevance, at scale

Go beyond segments with decisioning agents that learn, adapt, and deliver truly personal experiences in real time.

Test more, guess less

Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.

Drive up the bottom line

Put the right offers, incentives, and campaigns in market—and maximize the metrics that matter most: profit, revenue, efficiency, and CLV.

Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

Explore BrazeAI Decisioning™

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The BrazeAI™ Difference

Real-time context

Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.

Composable intelligence

BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.

Cross-channel interaction

BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.

Proven expertise,  results, and scale

Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.

Check out the resources.

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FAQ

What is BrazeAI™?

In what ways does BrazeAI™ improve personalization?

How can BrazeAI™ help optimize campaigns?

What AI technologies power BrazeAI™?

How can BrazeAI™ help improve experimentation and testing?

What marketing outcomes can BrazeAI™ help improve?

Reimagine what’s possible with AI

Get Started See How Braze Works

BrazeAI™

You lead, AI amplifies

Smarter work, better experiences

Activate richer context

Amplify with intelligence

Personalize every interaction

Context

Deepen your insights and anticipate customer behavior

Intelligence

Amplify your marketing with a team of BrazeAI™ agents

Jovana Kovac

Interaction

Elevate human impact with BrazeAI Decisioning™

The BrazeAI™ Difference

Real-time context

Composable intelligence

Cross-channel interaction

Proven expertise, results, and scale

Check out the resources.

AI-Powered Customer Engagement: A Braze Playbook

AI agents in marketing: What they are and how they power smarter journeys

AI-Powered Personalization: Balancing Relevance with Responsibility

Know your customer: Enhancing relevance with AI-powered experimentation

Introducing the Braze MCP Server: Conversational access to your customer engagement data

AI Decisioning: Definition, how it works, and real examples

FAQ

Reimagine what’s possible with AI

BrazeAI™

You lead, AI amplifies

Smarter work, better experiences

Activate richer context

Amplify with intelligence

Personalize every interaction

Context

Deepen your insights and anticipate customer behavior

Intelligence

Amplify your marketing with a team of BrazeAI™ agents

Jovana Kovac

Interaction

Elevate human impact with BrazeAI Decisioning™

The BrazeAI™ Difference

Real-time context

Composable intelligence

Cross-channel interaction

Proven expertise, results, and scale

Check out the resources.

AI-Powered Customer Engagement: A Braze Playbook

AI agents in marketing: What they are and how they power smarter journeys

AI-Powered Personalization: Balancing Relevance with Responsibility

Know your customer: Enhancing relevance with AI-powered experimentation

Introducing the Braze MCP Server: Conversational access to your customer engagement data

AI Decisioning: Definition, how it works, and real examples

FAQ

Reimagine what’s possible with AI

MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

Amplify your marketing with a team of BrazeAI™ agents

Real-time context

Proven expertise,  results, and scale

Amplify your marketing with a team of BrazeAI™ agents

Real-time context

Proven expertise,  results, and scale