July 2025 Bonfire Marketer of the Month: Wondery’s Jenna Falk

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

This month, we’re recognizing Jenna Falk, Product Marketing Manager at Wondery. Wondery is a podcast studio known for character-driven, binge-worthy stories, including Dr. Death, British Scandal, Even the Rich, and Business Wars, as well as hit partner shows like Armchair Expert, How I Built This, and New Heights with Jason and Travis Kelce. We spoke to Jenna about her experience and the exciting things they’re doing at Wondery. Let’s dive in.

What is your favorite part of your job?

My favorite part of my job is the ownership and innovation I get to bring to the table every day. At Wondery, I’m part of an incredibly supportive culture, one where people genuinely want to see you succeed and celebrate your wins as if they were their own. Even as we’ve grown, our teams have remained small but mighty, with an unmatched level of passion and hustle.

Since joining Wondery (when we were about half our current size), I’ve had the unique opportunity to shape both what we do and how we do it across the omnichannel engagement lifecycle. I love building new processes from the ground up, activating creative ways to connect with our loyal fans, and seeing that work make a real, measurable impact on the user experience. That ability to chart new territory and move the needle is what energizes me most.

How long have you been using Braze?

I was first introduced to Braze when I joined Wondery a little over four years ago, and it’s been a core part of my toolkit ever since. At the time, we were really just scratching the surface of what was possible. Over the years, we’ve expanded and evolved our use cases significantly. We’ve unlocked new capabilities, channels, and strategies that have become essential to how we engage and retain our audience. But even now, after all that growth and learning, I still feel like we’ve only just begun to tap into the full potential of Braze. There’s always more to explore, test, and optimize, and that’s part of what makes it such an exciting platform to work with.

What has your experience been like working with the Braze team?

My experience working with the Braze team and community has been incredibly positive. Everyone I’ve partnered with at Braze has been thoughtful, sharp, and collaborative. They approach their work with genuine care and a team-first mindset, always focused on helping you find the best solution for your goals. That kind of partnership not only builds trust but also fuels motivation to keep growing and pushing the work forward. It’s been really encouraging to feel like I have smart, supportive allies in my corner.

What are you most excited to work on this year?

The initiative I’m most excited about this year is deepening my understanding of emerging trends in marketing automation and personalization, and applying that knowledge to build more meaningful, scalable audience journeys. We’ve laid a strong strategic foundation and are now shifting from planning to execution. We’re designing new lifecycle programs and experimenting with tactics we haven’t tried before. It’s a creative opportunity to explore what’s next in user engagement while staying aligned with an evolving industry landscape.

Most of all, I’m energized by the chance to deliver content that truly resonates based on what listeners care about and how they engage with our content. At the end of the day, we want people to feel understood, and—hopefully—help them discover their next favorite podcast along the way.

What’s an exciting campaign you worked on this year?

One initiative I’m especially proud of from the last six months was a highly targeted follow-up to our annual end-of-year 2024 Podcast Playback campaign. We created personalized, host-recorded thank-you videos for users, dynamically tailored to reflect their number one show of the year. The goal was to reward our superfans, spark genuine delight, and drive re-engagement with the content they already love. This not only strengthened the emotional connection between hosts and listeners, but it also raised the bar for how we think about loyalty and retention in audio streaming. It marked a meaningful step forward in our creative strategy, demonstrating how thoughtful, personalized touchpoints can transform data into a truly memorable brand experience.

Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the Braze Bonfire Community.