GUIDE|May 23, 2024

End-to-End Personalization: How Braze and Movable Ink Power Exceptional, Relevant Experiences

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Delivering true personalization at scale requires integrating all the data created in the customer journey and leveraging it to create highly resonant experiences and interactions across every channel. But even brands that already automate data collection and use it to power cross-channel communications might be missing a key opportunity to deliver memorable, meaningful experiences due to low quality content and a lack of personalization.

Thanks to our partnership with Movable Ink and their advanced content customization capabilities, brands can easily address this gap with Braze and augment their personalization efforts to include eye-catching, engaging images and designs that are always fresh, up to date, and targeted toward their individual customers.

In this exclusive guide, uncover benefits such as:

  • Automated content generation
  • Data-activated creative
  • Contextual, in-the-moment content
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