Building trust through customer engagement in the Financial Services Sector in APAC

Financial services brands are rapidly evolving to meet the growing demand for enhanced engagement and seamless user experiences. A key priority is early engagement; our findings reveal that 86% of organizations in the financial services industry believe it should kick off right after sign-up. By effectively onboarding customers and proactively addressing their needs from the start, these brands can create engaging journeys that foster long-term satisfaction and loyalty.

In this report, Braze, in partnership with WBR Insights, provides a comprehensive analysis of the financial services landscape in APAC, drawing insights from 100 chief marketing officers, directors, and heads of marketing. We’ve identified key trends shaping the industry today, highlighting bright spots and areas for improvement. Discover how the right customer engagement solution can empower marketers to create exceptional customer experiences.

Clients today seek more than just a financial service provider; they need a partner to guide them through every financial milestone. This report showcases case studies of how Braze has successfully collaborated with financial services brands to optimize real-time data, driving deeper engagement and more effective cross-channel marketing strategies.