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Braze.
Be Absolutely
Engaging.™

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Be Absolutely Engaging.™

Convert visitors to customers with web messaging

Drive engagement and conversions on your website by tailoring web messaging to each visitor’s unique preferences, attributes, and behaviors.

Get Demo
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Engage and monetize visitors with personalized web experiences

Build first-party relationships

Reliably grow and reach your web audience as third-party cookies phase out.

Boost online sales

Drive revenue by turning casual browsers into paying, repeat customers.

Simplify your stack

Break web out of its silo with an all-in-one customer engagement platform.

Design and test effortlessly

Create, customize, and launch web experiences with ease.

Build first-party relationships

Get to know your future customers

Gain a 360-view of every visitor

Bring all of your customer data together to understand real-time and historical preferences, behaviors, conversion likelihood, and interactions across platforms and channels.

Tap into anonymous visitor engagement

Get to know visitors by capturing zero-party data around preferences, feedback, and more.

Lean on flexible segmentation

Leverage 100+ out-of-the-box filters to build the right audience for every message.

“Braze is in a league of its own. The platform’s user-friendly interface makes campaign management and audience segmentation incredibly intuitive.”

Kit Nebbett
CRM Manager, Evolve You (fka Tone&Sculpt)
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Boost online sales

Drive on-site conversions with cross-channel messages

Capture attention, then keep it

Fullscreen overlays, slideups, modals, opt-in forms, and surveys capture attention and feedback in-browser, while persistent inline banners keep the most relevant message in front of each visitor.

Give every viewer a path that fits them

Landing Pages give visitors a place built just for them, thanks to no-code pages, templated options, and surveys you can ship in minutes. Plus, with Content Cards, you can deliver personalized content to an on-site inbox or feed for self-paced discovery.

Control what each audience sees, and when

Feature Flags let you roll out new web features to specific segments and pair every release with messaging that explains it.

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“Braze's Content Cards have transformed how we reach active users, becoming essential for product discovery and cross-sell.”

Natasha Saviuk
Director of Growth Engagement, Wealthsimple
On-site customer engagement tools

Simplify your stack

Keep the conversation going after visitors are gone

Reach users where they prefer

Customizable email and phone capture templates make it easy to collect the information you need to reach customers on other channels.

Utilize push notifications

Bring users back to the website to take advantage of a new promotion, finish checking out, catch the latest content, and more with time-sensitive web push notifications.

Go beyond the web

Create personal experiences for your customers across all the platforms and channels they use from a single drag-and-drop journey orchestration tool.

Drive deeper engagement

Boost online sales

Make smarter recommendations

Activate real-time triggers

Automatically trigger web messages when a visitor makes a purchase, abandons a cart, or takes any other action on any platform or channel.

Explore dynamic personalization

Add real-time recommendations, content, promotions, and more into web messages to give each customer the information that's most useful to them.

Optimize user journeys

Send users messages on their preferred channels at their preferred times with AI-powered optimization.

On-site customer engagement tools

Design and test effortlessly

Design custom web messages in no time

Simple, drag-and-drop editing

Drag and drop for no-code simplicity, or write your own code for ultimate customization—the choice is yours. Stay on brand by adding custom fonts, colors, and other styles.

Take advantage of templates

Choose from a library of pre-built in-browser message templates, or create and save your own branded templates.

Create content with Generative AI

Kickstart the copywriting, image generation, and QA process with inspiration from AI.

Experiment more intuitively

Easily test and optimize your web strategy, from images and copy, to everything in between.

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Case Studies

A digital screen displaying information about the Bristol Night Race, scheduled for 7:00 p.m. ET, with a question about a potential competition between the Busch brothers.
Case Study

NASCAR Boosted Engagement With Web Push Notifications

NASCAR cars can reach up to 200 mph—and fans consume content even quicker than that. Check out how NASCAR.com achieved web push open rates up to 13.5%.
A stylized logo featuring the word "JUMBO" in bold letters, with an elephant incorporated into the design, set against an orange background.
Case Study

Jumbo Interactive Increases Revenue and App Users With Cross-Channel Campaigns

Jumbo Interactive provides lotteries and lottery retailers worldwide with the solutions needed to succeed. Jumbo partnered with Braze to launch Content Cards campaigns for Jumbo owned and operated Oz Lotteries to increase sales and new mobile app downloads.
An illustration featuring a smartphone displaying news articles, flanked by icons of a person and a document. The text "LA PRESSE" is prominently displayed below.
Case Study

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse is one of Canada’s most popular free French-language news sources. When La Presse wanted to increase subscribers, it partnered with Braze to design customized browser messages to allow access to content while encouraging users to create free accounts—and added 139,000 subscribers in the first month.
A digital screen displaying information about the Bristol Night Race, scheduled for 7:00 p.m. ET, with a question about a potential competition between the Busch brothers.
Case Study

NASCAR Boosted Engagement With Web Push Notifications

NASCAR cars can reach up to 200 mph—and fans consume content even quicker than that. Check out how NASCAR.com achieved web push open rates up to 13.5%.
A stylized logo featuring the word "JUMBO" in bold letters, with an elephant incorporated into the design, set against an orange background.
Case Study

Jumbo Interactive Increases Revenue and App Users With Cross-Channel Campaigns

Jumbo Interactive provides lotteries and lottery retailers worldwide with the solutions needed to succeed. Jumbo partnered with Braze to launch Content Cards campaigns for Jumbo owned and operated Oz Lotteries to increase sales and new mobile app downloads.
An illustration featuring a smartphone displaying news articles, flanked by icons of a person and a document. The text "LA PRESSE" is prominently displayed below.
Case Study

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse is one of Canada’s most popular free French-language news sources. When La Presse wanted to increase subscribers, it partnered with Braze to design customized browser messages to allow access to content while encouraging users to create free accounts—and added 139,000 subscribers in the first month.

Check out the resources

View the Blog
  • A digital interface displaying a guide titled "Web Messaging: What It Is, How It Works, and Why It Matters," with buttons to "Read Guide" and "Read Later." The background features a gradient of purple and orange hues.
    Guide

    Web Messaging: What It Is, How It Works, and Why It Matters

  • A graphic featuring three cards with images and text, set against a gradient background of pink and orange. The cards depict travel-related themes, including an airplane and outdoor activities.
    Article3 min read

    Get Started Using Web Messaging Channels

    January 09, 2023
  • A smartphone with a notification banner displayed on the screen, set against a gradient background.
    Article8 min read

    Mobile Web Push Is Now Supported on Safari

    March 21, 2023

FAQ

What is web messaging in Braze?
How does Braze web messaging support anonymous visitor engagement?
Can I use feature flags with web messaging?
How does personalization work in Braze web messaging?
What role does AI play in Braze web messaging?
How can web messaging support cross-channel journeys?

There's never been a better time to be a better marketer.™

Get StartedSee How Braze Works