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      • Customer Engagement
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          1. A smiling Black man looks at his phone with "braze vs Salesforce" written over a vibrant orange and pink background.
            ArticleCustomer Engagement13 min read

            Braze vs Salesforce: Which customer engagement platform is right for your business?

            Team
            Team Braze
            Customer Engagement
          2. Super Bowl trophy, Braze logo, and paper airplane icons.
            ArticleCustomer Engagement3 min read

            2.4+ billion sends, zero fumbles: How Braze supports leading brands during the big game

            Jamie
            Jamie Doheny
            Customer Engagement
          3. 3D card icon with text fields and a plus sign, featuring an orange to purple gradient.
            ArticleCustomer Engagement24 min read

            Sign-up form examples: Proven designs and best practices to grow your list faster

            Team
            Team Braze
            Customer acquisitionCustomer Engagement
          4. A smiling man looks at his phone, encircled by three red icons: data blocks, a tag, and two sparkles.
            ArticleCustomer Engagement18 min read

            A complete guide to customer engagement strategy for 2026

            Madison
            Madison Tiemtoré
            Customer Engagement
          5. Stylized pinball machine with e-commerce icons (profile, email, chat, add to cart, conversion rate) on a purple neon background.
            ArticleCustomer Engagement11 min read

            Challenges of marketing attribution: Why it’s becoming harder to measure impact

            Sally
            Sally Wills
            Customer Engagement
          6. AI rocket flying through a large orange C.
            ArticleCustomer Engagement11 min read

            Customer engagement for enterprise: How large organizations can scale AI, data, and collaboration

            Team
            Team Braze
            Customer Engagement
          7. Smiling man on phone with server, email, gallery, and notification icons on a purple abstract background.
            ArticleCustomer Engagement8 min read

            What is a customer engagement platform?

            Madison
            Madison Tiemtoré
            Customer Engagement
          8. a woman with glasses is holding a cell phone with the words getting started with whatsapp on it
            GuideCustomer Engagement

            Getting Started with WhatsApp

            Customer EngagementBraze Alloys
          9. 3D illustration of a control panel with purple sliders, a magic wand icon, a person icon, and a pixel icon.
            ArticleCustomer Engagement11 min read

            How behavioral marketing turns data into personalized experiences

            Team
            Team Braze
            Customer Engagement
          10. Braze graphic titled "What is customer engagement? How modern brands can stimulate revenue, retention, and growth," shows a smiling man on his phone with a "30% off" notification and "Complete Checkout" button.
            GuideCustomer Engagement

            What is Customer Engagement?

            Customer Engagement
          11. a person on a phone surrounded by whatsapp messages
            ArticleCustomer Engagement12 min read

            The Complete Guide to WhatsApp Marketing

            Team
            Team Braze
            Cross-ChannelCustomer Engagement
          12. an imag screen asking how do you prefer to work out
            ArticleCustomer Engagement12 min read

            What is zero-party data?

            Team
            Team Braze
            Data Privacy and SecurityCustomer Engagement
          13. braze forge 25 is being held in 2020
            ArticleCustomer Engagement7 min read

            Forge 2025: Advancing customer engagement in an AI-native world

            Todd
            Todd Grennan
            Customer EngagementAI and Machine Learning
          14. a phone with a kfc logo on it
            Case StudyCustomer Engagement4 min read

            KFC Spain's bold customer engagement strategy turned critics into fans

            PersonalizationCRMCustomer Engagement
          15. a woman is smiling while looking at her phone with the number 26 on the screen
            ArticleCustomer Engagement6 min read

            Diving deeper into iOS 26: What it means for SMS, MMS, and RCS

            Lexie
            Lexie Haggerty
            Customer Engagement
          16. a poster that says what is customer engagement around the world
            GuideCustomer Engagement

            What is customer engagement around the world?

            Customer Engagement
          17. a man is smiling in front of a sign that says kitchenette
            ArticleCustomer Engagement4 min read

            Stop the churn: Introducing Subscribed Studios for subscription businesses

            Team VML
            Customer Engagement
          18. the word braze is on a pink and orange background
            ArticleCustomer Engagement5 min read

            Texas Senate Bill 140: What it means for your business

            Lauren
            Lauren Conrad
            Customer Engagement
          19. a woman giving a thumbs up with a flow chart behind her
            ArticleCustomer Engagement9 min read

            Customer engagement automation: What it is and how to do it right

            Team
            Team Braze
            Workflow AutomationCustomer Engagement
          20. a woman is looking at her phone which says order now
            ArticleCustomer Engagement9 min read

            Customer engagement at enterprise scale: What works, what doesn’t, and how to fix it

            Team
            Team Braze
            Customer Engagement
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