Be Absolutely Engaging.™
In-app messaging platform
Discover how in-app messaging can boost engagement, retention, and conversions—and why Braze is built to deliver seamless, personalized experiences.
What is an in-app message and an in-app messaging platform?
An in-app messaging platform helps brands send targeted, personalized messages to users while they’re active in a mobile app. These messages appear inside the app experience—driving engagement, guiding users, and encouraging deeper action while they’re engaging with your app.
A strong in-app messaging platform offers multiple message formats, dynamic personalization, and automation tools so teams deliver value at key moments without needing developer support.
How an in-app messaging platform helps drive deeper app engagement
There are lots of ways an in-app messaging platform drives deeper app engagement. In-app messages help support activation and retention efforts by promoting new features, assisting onboarding, and encouraging repeat use. They power conversions by surfacing the right offer or reminder based on real-time behavior, and with dynamic personalization, every message fits the user’s journey. By delivering timely, relevant messages, brands can:
Support onboarding, highlight new features, or prompt key actions that keep users coming back
Surface offers, upsells, or reminders that align with user behavior and intent
Tailor messages to each user’s journey, preferences, and actions in the moment.
Top features of in-app messaging platforms
The best in-app messaging platforms combine flexibility, precision, and insight. Together, these features help brands create seamless, meaningful interactions that keep users engaged. Key features include:
Modals, slideups, full-screen takeovers, multipage, surveys, and more
Build no-code in-app messages in a drag and drop editor, or take a fully bespoke approach with custom code
Get started fast with customizable templates for the most popular in-app messaging use cases
Send messages based on real-time actions and user behavior
Pull in content from multiple sources to tailor experiences
Set up campaigns that run without manual intervention
Track opens, clicks, conversions, and retention impact
Formats and triggers for powerful in-app message campaigns
Effective in-app messaging combines the right format with the right trigger. Popular formats include:
Subtle prompts at the top or bottom of the screen
Eye-catching messages that encourage key actions
High-impact messages for major updates or offers
Common triggers include:
This combination helps brands engage users at critical moments without interrupting the app experience.
How to choose the best in-app messaging platform for your business
The best in-app messaging platform balances power and ease of use. Choosing the right one helps your team create messages that drive engagement, conversions, and long-term value. When evaluating options, look for:
Easy integration
Works with your existing tech stack without heavy dev liftUser-friendly design tools
Create and test messages quicklyFlexible automation
Set up journeys and triggers that scale with your appPrivacy and compliance support
Meet global standards with confidenceReliable support and documentation
Help when and where you need itScalability
Handles growth without slowing you downWhy Braze is a best-in-class in-app messaging platform
From flexible design tools to advanced analytics, Braze helps teams create in-app messaging that engages users and supports business growth. Here’s how:
Braze makes it easy for teams to design, test, and send in-app messages—no heavy developer work required. You can create experiences that fit your brand and meet user expectations at speed.
With Braze, messages respond to real-time actions, preferences, and journeys. Users see the right message at the right moment, improving relevance and impact.
Braze helps you tailor messages using data from across your tech stack. Every message feels more personal, making interactions meaningful at every step.
Braze provides clear analytics on opens, clicks, conversions, and retention so you can see what’s working and improve your messaging as you go.
Braze is built to support brands at scale. Whether you’re reaching thousands or millions, you can deliver seamless, high-impact messaging without slowing your team down.
How real brands see success with Braze
