Closing deals, driving growth for customers, and the team behind it: Life as an Account Executive at Braze

TL;DR

Discover what it takes to succeed as a Braze Account Executive (AE). This role profile breaks down the daily culture, career growth tracks, and strategic cross-functional collaboration at Braze, highlighting how our sales teams empower global brands to leverage AI-driven customer engagement for measurable revenue growth.

Key takeaways

• The Braze platform’s category leadership is a major advantage for AEs, allowing them to showcase the leading real-life brands driving exceptional results with Braze
• Culture is a major strength at Braze, something reflected in the collaborative, all-for-one approach that the Sales organization takes when working potential deals
• The evolution of the Braze platform’s AI functionality in recent years has been significant, opening up major new opportunities for customer engagement teams

At Braze, our Account Executives don't just sell software. We help some of the world's most recognized brands reimagine how they connect with their customers, and we do it collaboratively, working together on a team full of people who genuinely have each other's backs.

My name is Alisha and I’m an Account Executive on the Braze Scale team. I started my Braze journey in London, packed up my life, and moved to Sydney to join the Australia team. Here's an honest look at what this role is really like.

What is it like being an Account Executive at Braze?

What makes Braze genuinely great to sell isn't just the product: It's the category leadership. The brands you'll be talking to are ones you interact with as a customer yourself. Honestly, the thing I love the most is that I’m a massive fan of the brands I’m speaking with. It makes the conversations so natural because my recommendations come from a place of personal experience as a customer. That personal connection changes the quality of every discovery call because you’re genuinely enthusiastic in the conversation.

Secondly, it’s 100% the culture. Walking into an office where you’re surrounded by friends every day is so rare and makes the job more pleasant, but also more productive. We constantly pool our best ideas, learn from each other's wins and losses, to ensure that we’re taking the absolute best to market.

Basically, I get to hang out with brilliant people, talk to brands I love, and help them build cool things. It doesn't really get much better than that!

What excites you most right now about working in Sales at Braze?

There's never been a more exciting time! Braze has invested heaps into our AI functionality. I love our platform's AI capabilities and how they deliver measurable business outcomes. We make the end-consumer experience better and enable marketers to do their best work, too.

Take Luxury Escapes, an Australian online travel platform, for example: They’re using AI agents within Braze to evaluate multiple behavioral events simultaneously, which is something a static, rules-based setup couldn't replicate, and it drove a 10% lift in revenue per user! These are the kinds of results that make prospects lean forward in the meeting.

What does the journey of a successful AE at Braze actually look like?

1. Consistency and time management

No pipeline, no deals. This is the part of the role that demands the most discipline.

It is so easy to fall into the trap of neglecting your pipeline when you’re deeply buried in active deal cycles. Consistency in pipeline activity, even when you're juggling live opportunities, is what separates good AEs from great ones at Braze.

2. Genuinely curious and lifelong learning

To be completely honest, my first six months were a real test. Because I care deeply about my work, I desperately wanted to hit the ground running. But trying to master a product with 13 years of depth during a six-week onboarding process was quite challenging. Typical of me, I’d get frustrated at times because the moment I thought I finally understood one feature, a whole new dimension of functionality would crop up.

Our product roadmap has so much investment behind it that we are constantly releasing new features. You have to actively dive into the training and enablement that Braze provides to stay up to speed so you can show up as an expert!

3. Personal brand and building internal connections

You can't close massive tech transformations alone, you need the Solution Engineers, Customer Success, and Partnership team on your side. Being someone people actually enjoy working with internally is the secret sauce to winning externally!

My biggest piece of advice is to not leave your personality at the door. If you can bring who you are (be human, be genuine, be kind, and be truly consultative) into the role, you will win.

What do you like about working in the Revenue team at Braze?

No two days look the same. Some days I am in and out of meetings, and other days I’m moving between different cities at multiple industry events. A large part of my day is spent networking, building relationships, and presenting to brands in person. I also spend a lot of time with our partner ecosystem to map out a massive technical transformation or a strategic vision for a brand modernizing their tech stack. There's nothing more rewarding than building something meaningful with brands I love and seeing firsthand how Braze helps them succeed.

What does the team culture actually look like day-to-day?

It's non-hierarchical and the flexibility they give me is genuinely supportive.

How do you handle the tough days in sales?

Sales has its tough days. The most demanding part is the pressure of the ambitious target, combined with the heartbreak of losing a deal you’ve poured your heart into.

How do I overcome it? I allow myself a quick moment to feel disappointed. Sometimes, I definitely have a cheeky rant to the team when things get stressful, but they always do a good job of lifting me back up! What makes Braze different is how the team shows up in those moments. We have a great support system where you can lean on relevant divisions, such as Strategic Consultants for value support, and Partnerships for tech ecosystems.

This is really a place where you can access your village, because trust me, it takes a village to empower you to give your best!

What are the people like on the Braze Revenue team?

The energy in the Braze Revenue team is something that's difficult to describe but easy to feel. It's so fun, and there are lots of celebrations when things go right. Everyone on the team has a deep knowledge of the product, understands the market, and brings genuine intellectual curiosity to every deal. The expectations are ambitious, and that's precisely what makes it energising. When everyone around you holds themselves to a high standard, your own instinct is to rise to meet it.

What does work-life balance look like as an AE at Braze?

After two and a half years in London, I hit a point where I wanted a change of scenery. I fancied a move to the beachfront with much better weather than London had to offer.

I wasn't willing to give up my career at Braze, so I reached out to our Australia office, built up connections with the team, and interviewed for a transfer. Being able to run, head to the gym, and socialize before my working day even starts is something I don't take for granted, and I'm grateful Braze helped me make it happen.

But flexibility at Braze isn't a personal exception. It's something you feel in how the team operates day to day, where leadership trusts you to manage your own time, and where the company genuinely invests in you as a whole person.

How can someone know if the Account Executive role at Braze is right for you?

The best AEs at Braze share a particular combination of traits. It's not just about hitting a number, it's about how you do it.

The commercial side: You're comfortable managing a complex pipeline across multiple deal stages simultaneously. You can hold a strategic conversation with an executive and a tactical one with a CRM Manager in the same afternoon. You understand how to build a business case, navigate procurement, and close without burning the relationship.

The human side: You're a curious learner who stays current on a rapidly evolving product. You build internal relationships as deliberately as external ones.

The honest reality: This role is a rollercoaster. The market is competitive. There will be low moments. That said, closing a deal you've spent months nurturing, seeing a brand you love go live on Braze, watching the results come in and knowing you played a part in that—those moments make this job well worth it. The wins are real, they're frequent, and they are celebrated loudly. Be prepared to graft, bring your whole self to it, and you'll have the best team by your side.

Final thoughts

At Braze, Account Executives are in the business of building something that lasts: for their customers, for their own careers, and for a team they're proud to be part of. If you want to sell a product you believe in, grow alongside a platform that's shaping the future of AI-driven customer engagement, and do it with people who genuinely have your back, we'd love to have you on our team!

We're regularly hiring Account Executives. Find out more about working at Braze and check out our open roles.