Hello, Singapore: Expanding the Braze Global Footprint

Today is an important day for Braze. Nearly seven years after our company’s founding in New York City and two years after the launch of Braze London, I’m pleased to announce the official opening of our new Singapore office, formally introducing Braze (formerly Appboy) to the APAC market.

This part of the world has been a key region for Braze since our early days. By establishing a full-time Braze presence in Singapore, we’re taking steps to both support our future expansion in the region, and to help our existing clients provide transformative, relevant, and highly personal brand experiences to their customers.

Braze has a global client base of nearly 500 companies, and more than 50 of those brands are headquartered in the APAC region, including global electronics giant LG, Korea’s AmorePacific cosmetics, KFC Australia, Thai ecommerce marketplace Kaidee, and Singapore grocery delivery brand Redmart. Some of the most innovative companies we work with are APAC-based, and they’re leveraging the Braze customer engagement platform in ways that are inspiring to see. From exploring new outreach channels like web push and regional OTT messaging platforms like Kakao and Line to making bold use of our personalization, targeting, and campaign testing tools, we’re seeing APAC brands provide powerful, in-the-moment experiences and lead the way forward when it comes to customer engagement.

To support that innovation, we’re committed to building a team in Singapore that can help bring brilliant customer messaging experiences to new audiences throughout the region. Our Singapore office will be led by APAC Sales Director Ben Glynn, who brings more than ten years of experience with marketing automation and a deep knowledge of the APAC region to his new role.

Today’s launch of Braze Singapore is a key milestone in building out a global physical presence to match our global brand. With this new investment and new team, Braze is well-positioned to help brands throughout the region use technology to humanize and enrich their relationships with customers. We have an exciting journey ahead of us—and I can’t wait to see where it takes us.