The state of customer engagement in Asia in 2026

In the 2026 Braze Global Customer Engagement Review, we identified trends shaping the interactions between brands and customers worldwide. Through our analysis, which surveyed 2,300 marketing leaders worldwide, including 500 from Asia, we uncovered key insights specific to Asia.

In this infographic, we explore:

1. How AI can help Asian marketers better understand customer preferences, behaviors, and future actions.
2. The various ways AI is being utilized across different Asian countries.
3. How predictive AI can boost key metrics for brands in Asia.