Anatomy of a Great Prompt

December 9 at 8am PT / 11am ET

Dayuse has more than 9,000 hotels on its platform. When a customer saves a few to their wishlist and doesn’t book, hand-writing a comparison for every possible combination isn’t an option.

So Martin Juglair, CRM Specialist at Dayuse, wrote a prompt instead. A Braze agent now writes a short, personalized take on each customer’s saved hotels, and the campaign’s conversion rate went from 15.6% to 22%.

Join Martin and Kai Williams from Braze as they take that prompt apart piece by piece, then show you how to build your own.

You’ll learn:

• The eight elements of a strong agent prompt: role, task, inputs, output format, guardrails, example, validation, and output schema
• How Dayuse built its “Add to Favourite” campaign in Canvas, from prompt to agent to message
• How to write guardrails and self-checks so AI output is ready to send as-is
• How to apply the framework step by step inside Braze

Bring your questions for the live Q&A.

Can’t make it live? Register anyway and we’ll email you the recording.