From data to delight: Data becomes action, engagement becomes real

Friday, October 23, 2026 at 1.00pm AEDT / 10.00am SGT

Your customers move in real time. Most data pipelines don't. That gap is where predictive models sit unused, and where the clearest personalisation opportunities stay locked in the warehouse.

Across APAC, marketing, data and CX leaders are hitting the same wall: rising customer expectations, tighter margins, and data complexity that keeps teams from acting on what they already know. The last mile, from ML model output to customer message, is where most programmes stall.

Join Dabble, a global sports entertainment platform, and the teams at Databricks and Braze for a 45-minute live session designed for the region’s senior marketing, data and CX leaders. Meet us at From Data to Delight on Friday 23 October.

Hear how Dabble turns fan preferences into real-time, personalised push notifications about the games each fan cares about most, across Australia, the United Kingdom and the United States, while keeping engagement responsible. Braze sets the scene on where the gap between data and action costs brands the most, and Databricks shows live how data flows straight into Braze, with no waiting and no duplicated work. Live Q&A closes the session.

What you'll leave with:

• How Dabble turns sports preference data into always-on, real-time personalised push across Australia, the United Kingdom and the United States, while keeping engagement responsible
• A live look at Databricks OpenSharing moving model-driven segments into Braze Canvas journeys, without ETL delays or duplicated data
• How Braze and Databricks close the gap between ML model outputs and real-time channel activation, with real APAC use cases across churn prevention, recommendations and loyalty segmentation

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