Beyond Auto-Reply: How SimpliSafe Uses AI Agents to Power Personalization at Scale

Wednesday, September 2, 2026 at 9am PT / 12pm ET

Marketers are navigating a landscape where customers are more selective and less patient with generic experiences—71% expect personalized interactions, yet only 24% of brands say they effectively map customer behavior to deliver them. SimpliSafe faced this challenge head-on in a high-attention channel where personalized responses matter most: SMS.

Join us on September 2 to hear how SimpliSafe built a suite of AI agents within Braze to review, score, and respond to inbound SMS in real time, from flagging opt-out intent to crafting personalized replies using each customer's own data. Walk away with tips on how to turn SMS into a responsive, two-way channel—plus a look at what's next for AI-driven personalization.

Register now to learn:

• How SimpliSafe uses AI agents to score and respond to inbound SMS efficiently in real time
• Ways AI-crafted responses can deliver more personalized customer experiences than generic auto-replies
• Best practices for applying AI to your broader retail and ecommerce customer engagement strategy

Can't attend live? Register now and we'll send you the recording after the webinar.