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- Article8 min read
Introducing the Braze MCP Server: Conversational access to your customer engagement data
AI and Machine Learning - Article5 min read
Agentic AI in marketing: From static journeys to autonomous optimization
AI and Machine Learning - Article9 min read
AI agents in marketing: What they are and how they power smarter journeys
AI and Machine Learning - Article7 min read
What is AI decisioning? A marketer’s guide to predictive campaign logic
AI and Machine Learning - Article13 min read
What is deep linking?
101 Content - Article9 min read
Upgrade your SMS marketing game with Braze RCS
- Article7 min read
Email marketing audit: What to review and why it matters
- Article8 min read
Ideas that deliver: Quantifying the competitive advantage of creativity
- Article6 min read
Understanding customer lifecycle marketing: Why it matters and how to implement it
101 ContentCustomer Engagement - Article6 min read
Finding the best time to send marketing emails: Unlocking engagement and conversions
- Article10 min read
App engagement metrics: From onboarding to long-term loyalty
Mobile Marketing - Article4 min read
July 2025 Bonfire Marketer of the Month: Wondery’s Jenna Falk
Bonfire - Article12 min read
Email metrics that matter: How to track campaign success the right way
- Article13 min read
What is a winback campaign? Strategies to re-engage your inactive customers
101 Content - Article9 min read
Channel optimization: How to maximize customer engagement across every touchpoint
Cross-Channel - Article14 min read
What is triggered communication? How to automate smarter, timely campaigns
101 Content - Article9 min read
One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration
Data Agility - Article5 min read
Global and regional AI adoption: What it means for customer engagement
- Article8 min read
B2C email marketing: How to engage modern consumers
- Article5 min read
Braze gives back during fifth annual Volunteer Week: A global commitment to community
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