Verified Partner
Technology

What is Google Ads?

Google Ads is an advertising platform that allows advertisers to bid to display their brand offerings. These advertisements can be found on Google Search and non-search websites, apps and videos.

How we work together

Dynamically sync your first-party user data from Braze directly to Google for ad retargeting and lookalike modeling. Extend the reach of your cross-channel customer journeys and campaigns to ad placements across Google Search, Gmail, Youtube, And Display. Important: Google’s EU User Consent Policy requires advertisers to collect and pass consent for EU end users when sharing data with Google. See our documentation for more details.

logo

Shape the future of customer engagement with us

Differentiate your product and service offerings
Join a global community of innovators
Tap into training, certification, marketing, and sales program support

Join our open technology ecosystem

Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.

Become a Technology Partner

Join our global services network

Agencies, consultants, and systems integrators build robust service offerings with Braze.

Become a Services Partner

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.