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    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
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    2025 Global Customer Engagement ReviewIn our fifth Global Customer Engagement Review, we’re examining key emerging trends for marketers in 2025
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Engaging.™

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Your canvas for creating engaging cross-channel experiences

Simplify journey orchestration

Move from ideation to go-live in clicks with an intuitive, no-code customer journey builder.
Learn More

Optimize with AI


Experiment and refine copy, creative, timing, channel mix, promotions, and more with intelligent automation.
Learn More

Execute in real time
at scale

Deliver 1:1 experiences at scale, from live customer behavior.
Learn More

Create consistency across channels

Coordinate messaging across every channel from one, centralized interface.
Learn More
"I can have a complex canvas or campaign, complete with dynamic personalization and custom event triggers built in a matter of minutes."

Simplify journey orchestration

Orchestrate and automate sophisticated journeys in a fraction of the time

Intuitive drag-and-drop interface

Design, visualize, and launch dynamic user journeys with intuitive building block components.

Next-best experience

Automatically adapt your engagement strategy with branching logic that guides your audience down specific journey paths based on real-time preferences and behaviors.

Out of the box templates

Simplify journey orchestration and establish best in class engagement with turnkey, pre-built journeys for key use cases and industries.

Deeper context

Continuously uncover new insights throughout a customer’s journey with your brand and rapidly put them to use.

Intuitive tools for designing personalized customer journeys, in this case entry rules and variants

Simplify journey orchestration

Coordinate all your campaigns from one place

Cohesive customer experiences

Prioritize the messages that matter most and control their frequency to limit messaging fatigue.

Seamless collaboration

From teams of 2 to 200, collaborate seamlessly with in-line comments, version history, and post-launch edits to refine and optimize your campaigns.

Reduced complexity

Streamline customer engagement programs across campaign types, business units, and regions — no complex integrations or offline planning required.

Bugece used Braze to consolidate customer engagement from four tools into one, enabling cohesive, cross-channel experiences that drive results
Read Case Study
a phone screen shows a message that says partnership anchor x steppington yoga apparel is here

Experiment and optimize with AI

Eliminate the guesswork. Get better results

Flexible testing for endless possibilities

Find what works with the ability to experiment on entire journeys, journey paths, or individual messages.

Accessible experimentation

Experiment, optimize and adapt—with just a single toggle.

Optimal delivery

Send messages on the channels customers engage with most, at the times they are most likely to engage.

Intelligent automation

Use proven algorithms to automatically optimize campaigns and guide every customer to their best-performing path.

Quizlet drove 4.6 Million Sessions Using Intelligent Timing and a Adopting a Cross-Channel strategy in Canvas.
View Article
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Execute in real time and at scale

Never miss a moment

Relevant, real-time triggers

Automatically trigger journeys and messaging based on in-the-moment customer behaviors, cross-channel interactions, and updates happening within your tech stack.

First-party view of every user

Rely on the right first-party data to inform and orchestrate the most personalized customer experiences.

Reliability at scale

Feel confident with a platform that operates with sub-second latency, regardless of your data and send volumes.

Overstock used real-time messaging based on customer behaviors to increase conversion rates by 21%
View Case Study
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Create consistency across channels

Cohesive experiences, no matter where your customers are.

Every channel at your fingertips

Seamlessly blend in-product and out of product channels— including email, mobile app, SMS, WhatsApp, web, paid media—from one interface

Unified brand voice

Build brand equity by keeping all your messaging centralized and on-brand.

Responsive journeys across channels

Make all your channels work together seamlessly, so that signals from one channel can trigger messaging on another.

94% increase in LTV when customers blend in-product and out-of-product messaging
View Article
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Case Studies

joe and the juice
Case Study

Joe & the Juice Revamped Their Loyalty Flow With Personalized Messaging That Drives Revenue

The campaign led to a 56% increase in revenue, a 75% increase in loyalty card sales, and significant time savings in connection with marketing processes.
Overstock
Case Study

How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

Wellhub
Case Study

Wellhub drives revenue, clicks, and new users by personalizing the wellness experience with Braze

The customer engagement campaign drove 25% of the net-new revenue associated with Wellhub's new subscriber revenue stream, led to up to 70% click rates, increased sign-up volume by 3X, and increased conversion rates by up to 5% through survey implementation and customized flows.

Check out the resources.

View the Blog
  • a flyer titled deploying a customer engagement platform
    Guide

    10 key reasons to deploy a customer engagement platform

  • a poster that says ' locking in loyalty ' on it
    Guide

    Melting Points: Locking in Loyalty

  • an advertisement for braze x shopify shows a woman holding shopping bags
    Guide

    Optimize the Shopping Journey to Drive Stronger Outcomes

It’s time to be a better marketer

Get StartedSee How Braze Works

Be Absolutely Engaging.™

Journey Orchestration

Orchestrate memorable journeys that deliver the cohesive, responsive, and personalized experiences your customers crave with Braze Canvas.

Contact SalesStart a Free Trial
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