2.4+ billion sends, zero fumbles: How Braze supports leading brands during the big game

Yesterday's big game was more than just a championship; it's the single biggest night for brands looking to capture the world's attention. After all, in a landscape increasingly defined by micro-targeting and personalized experiences, nothing stands out like a true, mass cultural event. You can see that significance in the way brands approached it, with companies spending millions of dollars for a few precious seconds of airtime. But while those ads get most of the attention, that's just one part of the picture.

Whether you're a company driving massive traffic to your app or website with a big-budget advertisement or not, you still need to find ways to support direct, relevant experiences to your customers in order to make the most of these sorts of major events. That means the infrastructure and technologies powering these journeys have to perform flawlessly. We're thrilled to announce that yesterday, Braze did exactly that: Throughout the game’s airtime, Braze maintained 100% uptime while sending billions of messages to consumers around the world.

Massive message volume, exceptional reliability

While Braze is built to power effective, sophisticated customer engagement at a massive scale, the scope of customer engagement experiences supported by Braze yesterday was still quite notable. During the approximately 4-hour window around the game, our platform successfully sent nearly 2.48 billion messages. At more than 600 million messages per hour, that scale is a testament to the enormous volume of real-time, personalized communications our customers send before, during, and after the game.

To make all of this possible, the Braze platform seamlessly scaled in concert with that surge in engagement, reflecting both our system's flexibility and our position as a reliable foundation for customer engagement for the world's leading brands. That, in turn, allowed our customers to connect with their users when it mattered most, without a hitch.

Celebrating our customers' big moments during the big game

For marketers, having an ad play during the game's commercial breaks is an opportunity to tell their brand's story on the world's biggest stage. We're proud to announce that 15 Braze customers ran commercials during this year's game, showcasing the diverse and impactful brands that trust us to power their customer engagement efforts year-round. Those companies include Instacart (a Braze customer for 7 years!) and TurboTax (a Braze customer for 8 years!).

Final thoughts

We're honored to have supported the messaging needs of so many leading brands through this critical period. From perfectly timed engagement campaigns to personalized follow-ups, Braze makes it possible for these industry leaders to turn an expensive ad placement into a powerful, cross-channel customer relationship. We look forward to continuing to partner with the world's most exciting brands as they work to drive unforgettable experiences for their customers.

To learn more about the Braze platform and how it supports exceptional customer engagement at scale, visit our trust page.

Message Data

All data included in this blog post is approximate and is based on various assumptions. This data is tracked with internal systems and tools that are not independently verified by any third party, and is accordingly subject to adjustment. The methodology underlying the data included in this blog post may vary from prior years and prior year results may not be directly comparable to current results.

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