Three-peat: Braze named a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for third consecutive year
Published on September 24, 2025/Last edited on September 24, 2025/7 min read
Published on September 24, 2025/Last edited on September 24, 2025/7 min read
For the third consecutive year, we’re pleased to announce that Gartner® has named Braze a Leader in its analysis of 11 vendors in the Magic Quadrant™ for Multichannel Marketing Hubs.* The Braze platform’s Ability to Execute and Completeness of Vision were cited by Gartner as the reasons why they named Braze a Leader in this Magic Quadrant.
We believe being named a Leader underscores our commitment to empowering brands with a world-class customer engagement platform and our leading vision for the market. At the same time, this sustained recognition highlights our consistent track record of delivering on that vision to support our customers' long-term success.
Gartner Magic Quadrant research reports are a culmination of research in specific markets. They provide a graphical competitive positioning of four types of technology providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Visionaries, Niche Players and Challengers. The research enables you to compare a technology provider’s strengths and challenges with your specific needs.
To us, the compelling experiences that leading brands like HBO Max, Overstock, Dairy Queen, and Canva serve up to their customers showcase the value that the Braze platform can provide. We celebrate what they’ve achieved and look forward to continuing to work with them and other brands as they continually uplevel and optimize their customer engagement efforts, building deeper connections with their customers that delivers mutual benefits back to their businesses.
For these and other brands, working with Braze opens up key opportunities and essential opportunities, allowing them to:
As the marketing landscape continually evolves, brands must find the right technology to effectively connect with their customers and drive mutual long-term value. Innovation plays a crucial role in this process, ensuring that the technologies you rely on keep pace with the rapid changes in the industry.
That’s why Braze has prioritized ongoing product development across our platform, with the expansion of BrazeAIᵀᴹ helping marketers ideate, create, test, optimize, and improve their customer engagement programs swiftly and at scale. In addition, our recent acquisition of OfferFit builds on our existing AI capabilities, enhancing our AI decisioning capabilities and enabling brands to deliver the next best experience for every customer
This focus on product innovation also includes native support for new channels like RCS messaging and Banners, the introduction of the Braze Data Platform to support data agility, and new tools that have deepened our reporting and analytics capabilities, among many other updates.
The evolution of the Braze platform is an ongoing, iterative process—reflecting marketer feedback, new technological innovations, and the needs of an ever-shifting customer engagement landscape. To learn more about the Braze platform, what it makes possible, and where it’s going next, check out Forge 2025, our annual customer conference.
Marketers need to be confident that their solutions they depend on can reach customers where they are in thoughtful, personalized, and responsive ways. However, to achieve their full potential, those solutions also need to be easy to use effectively. At Braze, we’ve taken that to heart, designing a customer engagement platform that makes it possible for brands to carry out even complex tasks or multi-step journeys in easy, intuitive ways.
We’ve also prioritized the human side of our business by giving our customers access to our award-winning customer success, customer service, and onboarding teams, as well as our 427° Innovation Lab, providing strategic, tactical, and creative guidance to companies throughout their journey with our platform. We see our customer success team’s 2024 CSAT score of 97% as evidence of the strength of the Braze platform and dedication of our customer-facing teams in helping organizations achieve results.
When brands choose Braze, they don't just gain access to our platform; they also become part of a global community of customer engagement professionals. Braze connects marketers with our award-winning team of technical and functional specialists, our network of hundreds of leading technology and solutions partners, and also with each other through the Bonfire Community—allowing our customers to learn from each other as they build out creative and innovative approaches to lifecycle engagement.
View a complimentary copy of the Magic Quadrant report to learn more about the Braze platform, among other provider offerings.
Interested in digging deeper into Braze? Check out these resources:
Gartner Magic Quadrant research positions technology vendors within a specific market. Through a uniform set of evaluation criteria and the Magic Quadrant graphic, a Magic Quadrant report helps readers quickly understand how well technology providers are executing their stated visions and how well they are performing against the Gartner market view.
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format, and content of interactions through the analysis of customer data, audience segments, and offers. Gartner believes MMHs are foundational for multichannel marketing, customer journey orchestration, and next best action programs.
The Braze platform’s Ability to Execute and Completeness of Vision are the reasons why it was named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third year in a row.
According to Gartner, vendors in the Leaders quadrant “execute well against their current vision and are well positioned for tomorrow.” For Braze, we believe our three-time Leader placement validates that our strategy, product innovation, and commitment to the success of our customers. It’s an honor for us to be recognized for both our Ability to Execute and our Completeness of Vision for the future of customer engagement.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julian Poulter, Greg Carlucci, Matt Moorut, Suzanne Schwartz, Julia Multedo, 22 September 2025.
*Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Forward-Looking Statements
This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated development timelines of, performance of and benefits from Braze, its products and programs, including without limitation BrazeAI tools and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
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