Braze named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

TL;DR

Braze has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, positioned highest in Ability to Execute and furthest in Completeness of Vision. This also marks the fourth consecutive year we’ve been recognized as a Leader in a crowded industry. We believe this placement reflects the Braze platform’s ability to help marketers create engaging customer experiences that drive meaningful business results in a time of unprecedented change.

Key takeaways

• In this Magic Quadrant, Braze was positioned highest among multiple evaluated vendors in Ability to Execute and the furthest in Completeness of Vision
• Braze was ranked first in the Multichannel Engagement and Omnichannel Workflow Innovation Use Cases in the Gartner Critical Capabilities for Multichannel Marketing Hubs report

View a complimentary copy of the Magic Quadrant report here for more information.

In marketing, the only constant is change. It was true in the 1990s when email marketing unlocked direct-to-consumer messaging and when mobile blew up in the 2010s, and it's doubly true today. AI's disruptive rise is reshaping what effective marketing looks like, and brands need exceptional customer engagement tools to stay competitive.

Knowing what technologies to invest in has long been a challenge for marketing leaders, and it's only getting harder. As AI expands what's possible for customer engagement, it's also widening the gap between vendors who can deliver on that promise and those that can't. Third-party research reports can cut through the noise, providing an outside perspective on how selected vendors support their customers' success today and how they're preparing them for the future.

This week, Braze was named a Leader in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs (MMH). Our platform was positioned highest among evaluated vendors in Ability to Execute and the furthest in Completeness of Vision, and we were ranked first in the Multichannel Engagement and Omnichannel Workflow Innovation Use Cases in the Gartner Critical Capabilities for Multichannel Marketing Hubs report. Braze has supported stronger marketing outcomes since our founding in 2011 and we've been named a Leader in the MMH Magic Quadrant for four consecutive years. We believe that these placements reflect the Braze platform's ability to help ambitious marketers connect data, AI decisioning, creative execution, and cross-channel engagement within a single, composable solution.

What being a Gartner Magic Quadrant Leader means for Braze customers

At Braze, we believe that the highly relevant experiences that leading brands like Panera Bread, e.l.f. Beauty, Stash, and Canva give to their customers demonstrates the value our platform can provide. We celebrate all that our customers have achieved and look forward to working with them as they find new ways to drive value and impact through their marketing programs.

These companies exemplify great marketing, but they also represent a wide range of different industries, regions, business models, and engagement strategies. We believe their success highlights both the flexibility of the Braze platform and its ability to elevate customer engagement programs of all shapes and sizes.

How Braze helps marketers drive value

Building a successful customer engagement program today takes more than just sending a message; marketers need to find ways to leverage data and orchestrate coordinated experiences to consistently speak to their customers in personalized, responsive ways. But doing that successfully requires access to the right technologies. Braze makes it possible for marketers to:

Turn customer signals into action

Braze makes it possible for marketers to activate data from across each company’s technology ecosystem to adapt the way they’re engaging with each customer as their behavior changes. That ongoing, real-time approach is made possible by the Braze platform’s composable architecture, which lets companies connect their data and technology investments with their customer engagement workflows, allowing marketers to respond to consumer behavior in real time.

Coordinate work across channels

Braze gives teams a shared environment for building, managing, and improving customer journeys, supporting coherent, valuable experiences for consumers that don’t lead to fragmented strategies or execution for marketers. Our Braze Canvas journey orchestration feature provides marketers with a simple, highly visual way to map user messaging flows, carry out experiments with intelligent automation, respond to live customer behavior, and coordinate messaging on every channel from a single, centralized interface.

Make personalization more individual

Since its founding, Braze has made it possible for brands to create personalized experiences on a range of different messaging channels. But with the introduction of BrazeAI Decisioning Studio™, Braze now allows marketers to take advantage of AI-powered decisioning to continuously determine and deliver the most relevant experiences for each individual customer across email, mobile, web, and other channels, all based on each recipient’s unique behavior and context.

Adopt AI with greater control

As AI becomes increasingly central to customer engagement, Braze is making it possible for brands to bring AI into their existing marketing workflows while still maintaining visibility, governance, and human oversight. To this end, we’ve continued to expand out AI capabilities with BrazeAI Operator™, BrazeAI Agent Console™, and the Braze MCP Server, which allow marketers to solve problems within their existing workflows, build and manage AI agents within the Braze platform, and securely connect external AI tools (like Claude, ChatGPT, and Cursor) directly to their Braze environment.

Final thoughts

When brands leverage Braze, they unlock the capabilities needed to power a truly responsive, AI-first approach to customer engagement. In a crowded industry with no shortage of vendor choices, marketers are under more pressure than ever to move fast, deliver personalized experiences, and prove ROI on every investment they make. From responsive cross-channel messaging and auto-adjusting user journeys to true 1:1 personalization powered by reinforcement learning, the Braze platform is designed to support the full spectrum of engagement needs, supporting deeper customer relationships and strong business outcomes.

Looking to dig deeper? View a complimentary copy of the Magic Quadrant report to learn more about the Braze platform, among other provider offerings.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Zervas, Suzanne Schwartz, and Julia Multedo, 22 September 2026.

Gartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne Schwartz, Tia Zervas, Audrey Brosnan, and Julia Multedo, 22 September 2026.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Braze.

Forward-looking statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated development timelines of, performance of and benefits from Braze, its products and programs, including without limitation BrazeAI tools and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.