5 Tips for Increasing In-App Conversions up to 200% [Infographic]

Published on May 17, 2016/Last edited on May 17, 2016/1 min read

5 Tips for Increasing In-App Conversions up to 200% [Infographic]
AUTHOR
Team Braze

Since it’s 50% easier to sell to an existing customer than to a new one, we at Appboy are laser focused on retention—on how brands can form relationships with customers that last. And with the growing cost of app downloads, keeping users around is key.

In Appboy’s most comprehensive analysis to date, we looked at over two years of data spanning more than 30,000 campaigns and 10 billion marketing messages sent to understand retention, engagement, and conversion.

The analysis shows that sending campaigns to well thought-out segments of users, as opposed to sending the same general campaign to everyone, can result in a 200% increase in conversions. Other findings include the value of multichannel messaging, sending messages with images, and more.

Take a look!

image

image

Related Content

View the Blog
September 2025 Bonfire Marketer of the Month: Aeroflow Health’s Brian Munn
Blog7 min read

September 2025 Bonfire Marketer of the Month: Aeroflow Health’s Brian Munn

Emily Calderon
March 01, 2024
Top marketing automation KPIs to measure engagement, conversions, and ROI
Blog10 min read

Top marketing automation KPIs to measure engagement, conversions, and ROI

Team Braze
March 01, 2024
What Is One-To-One Marketing?
Blog11 min read

What Is One-To-One Marketing?

September 24, 2025

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.