Stop the churn: Introducing Subscribed Studios for subscription businesses

Ever feel like you’re struggling to stay on top of your subscribers? Just when you think you've got them, another one slips away. It's the constant challenge of managing a subscription business: Keeping people engaged, happy, and, most importantly, subscribed.

What if you could predict who's about to churn and send them a personalized message before they leave? What if you could automatically turn a new sign-up into a lifelong fan?

That’s where newly featured Braze Amplifier Subscribed Studios comes in. Created by VML in collaboration with Stripe and architected on AWS, it's a new purpose-built solution that leverages powerful AI and builds on the real-time engagement capabilities of Braze to help you reduce churn and optimize your subscriber experience.

A solution built for your business

Not all marketing tools are designed to address the unique challenges of a subscription model. You need a solution that understands the entire subscriber lifecycle—from acquisition and onboarding to renewal and retention. Subscribed Studios is built by VML specifically to make that possible by leveraging your customer data and using AI-powered models to predict subscriber behavior, identify upsell opportunities, and personalize offers.

This isn’t just about collecting data; it’s about making it actionable. Subscribed Studios integrates directly with Braze, turning AI-driven insights into each individual subscriber’s level of loyalty and engagement into real-time, event-based messages across every channel. When a subscriber shows a sign of disengagement, you can leverage Braze to send them a timely, personalized offer on the channels that matter to them in order to re-engage them. The system then takes the engagement data from Braze and feeds it back into the models, allowing them to continuously grow smarter and more effective.

It’s this closed-loop system that makes the solution so powerful. As VML's Global Chief Business Transformation Officer, Stephanie Antonelli, put it, “We’re able to take Stripe’s valuable billing and usage data and transform it into an actionable customer experience via Braze, all driven by agentic AI. This solution is game changing for businesses that rely on recurring revenue.”

Subscribed Studios: Who it's for

Subscribed Studios is a tool for any business built around a recurring revenue model. The solution's frictionless, intuitive UI is simple to use, making it easier for marketers to effectively hold onto more of their customers without requiring significant additional effort. By using Subscribed Studios with Braze, these brands can supplement their retention efforts and take advantage of the Braze platform's natively cross-channel and channel agnostic capabilities to reach customers with these personalized re-engagement messages on the channels they're most likely to engage with.

While Subscribed Studios is particularly impactful for media and entertainment brands, in part because of Braze support for TV notifications and other over-the-top (OTT) media platform messaging capabilities, this solution is designed to benefit a wider range of subscription-focused businesses. Whether you're a retail brand, a CPG company, or a health and wellness app, any business that is looking to incrementally increase revenue and improve the subscriber journey should consider taking advantage of Subscriber Studios.

Final thoughts

If you’re ready to stop playing defense and start proactively building stronger, more lasting relationships with your subscribers, Subscribed Studios is a solution you'll want to check out. To learn more visit the Subscribed Studios page.

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.