It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

In an exciting development, Braze has been honored with two prestigious Loyalty Partner awards at the European Loyalty Association's ELAbrations™ event. These awards, voted for by members of the association, underscore Braze's commitment to enhancing loyalty and engagement programs across Europe.

As a Founding Partner of the European Loyalty Association, Braze aligns closely with the association’s mission to improve loyalty through highly engaging customer engagement programs. This partnership has been focused on driving innovation and excellence in customer engagement and loyalty strategies, with regular attendance at association events and sharing of thought leadership to inspire brands with industry best practices and actionable advice.

The ELA™ stands out from other industry events because, true to its tagline, it truly is the friendliest meet-up in the industry. Its members represent some of the most forward-thinking businesses across a wide range of sectors, showcasing some of the most advanced customer engagement and loyalty use cases.

What makes the ELA unique is the spirit of collaboration—members openly share not only their successes but also the challenges they’ve faced, creating immense value for both members and loyalty partners alike.

At Braze, we deeply value our partnership with the ELA and its members, whose innovation and curiosity continue to inspire and challenge our technology, helping drive the evolution of our platform. We’re excited to see what’s next and grateful for the ELA’s continued partnership and community.

Celebrating success in Italy and Germany

At the award ceremony, Braze's impact was recognized with two awards:

Loyalty Partner for Italy

Braze was celebrated for its ability to power loyalty through seamless, personalized engagement across every channel. By turning data into meaningful connections, Braze has demonstrated credible impact and sublime innovation, earning the Loyalty Partner Award for Italy.

Loyalty Partner for Germany

In Germany, Braze has empowered brands to engage customers with personalized, real-time experiences. The company's best-in-class innovation and unmatched reach have shown the true impact of technology in loyalty, making Braze the Loyalty Partner Award winner for Germany.

A note from the ELA team

Hadie Perkas, CEO of the European Loyalty Association (The ELA™), expressed pride in Braze's achievements:

“We’re so proud to have Braze as one of our key partners since the inception of the European Loyalty Association (The ELA™). They bring an incredible level of innovation and energy to the loyalty and CRM community — and seeing them recognized at the ELAbrations™ just reinforces how much impact they’re having in this space.”

Final Thoughts

At Braze, we remain committed to empowering brands to Be Absolutely Engaging,™ helping them deliver great customer experiences that drive value both for consumers and for their businesses. Our partnership with the European Loyalty Association and our continued recognition in awards and industry reports reflect our dedication to driving innovation and excellence in customer engagement.

Interested in hearing more about our perspectives on customer loyalty? Check out our Loyalty in Action Guide for the history—and remarkable success—of loyalty programs, the challenges associated with loyalty, and high-impact loyalty campaigns that you can start deploying today