A Look Back at Key Takeaways from Grow with Braze 2025

The Grow with Braze APAC & GCC Year in Review distills the most important customer engagement trends from eight cities across ANZ, Asia, and the GCC, where nearly 2,000 marketing, CX, product, and data leaders came together to answer one urgent question: How do we stay always-on, yet always human?

This guide unpacks three core pillars shaping growth in 2025 and beyond: AI-powered customer excellence, building trust and loyalty through data, and engaging the always-on consumer.

Inside, you’ll uncover:

• Frameworks driving AI-powered customer excellence in APAC
• How top brands activate first-party data for loyalty and transparency
• Actionable plays and leadership questions to read digital body language, earn trust with transparent data practices, and design always-on, tailored experiences.
• Real examples from retail, fintech, media, travel, and more, showing measurable lifts in engagement, conversions, and customer value.

Download the guide to see how APAC’s most innovative teams are reshaping the future of customer engagement and how you can apply them.