Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization

The ability to connect with customers across channels is no longer a nice-to-have—it’s a baseline in the competitive marketing landscape and is crucial to gaining the kind of attention and loyalty that makes brands thrive. But making the transition from single point solutions to truly responsive, seamless cross-channel marketing is anything but easy.

Our guide Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization explores how you can grow competence and capability across functions, improve collaboration, and measure performance in your marketing.

Download it now to explore:

• Key components of an effective marketing CoE
• Cross-channel challenges and how to solve them
• How to take action with the right tools, structure, and support