Rise above the fray—optimizing SMS and email for holiday campaigns

Summertime might sound like sand and sunscreen to some. For retail marketers, it’s already time to plan holiday shopping campaigns.

Email and SMS remain tried-and-true channels for retail marketers, and the busy holiday season is the ultimate test of their power. In our 2025 Retail Customer Engagement Review, 43% of surveyed retailers named email their number-one channel for engagement, with messaging apps like WhatsApp and SMS text coming in close behind. A savvy shopper base with elevated expectations for seamless experiences makes it more difficult for retailers to best themselves year after year.

But with boundless creativity, a spirit of planning, testing, and experimentation, and the right tools in place, retailers can craft campaigns that resonate with shoppers and drive business in this critical time.

Download the guide to receive:

• Tips for segmenting your audience and crafting bespoke campaigns for each segment.
• Exercises you can do today to prepare for peak season: test email subject lines, the best SMS copy, new time-based triggers, and more.
• Expert guidance on when and how to leverage automation in the time-strapped holiday season.