video|January 29, 2021
You know push notifications. The buzzing in your pocket when there’s breaking news. The message that pops up on your smartphone screen about a one-day sale (whether the app’s open or not). The haptic hum on your wrist alerting you to yet another flight delay. We’ve been sending and receiving these hot-now messages since 2009, and there’s no slowdown in sight. Recent innovations make push more versatile than ever, so it’s a good time to get a refresher on the basics.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Ferg, a product manager at Dabble, a small sports betting app in Australia, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
